The Advertising Standards Authority has rejected formal complaints against ASB that its recent advertising "KIWI BANK" campaign was misleading to consumers. However, a minority of the complaints board held that the advertising may create confusion and could thereby mislead or deceive consumers.

ASB's "We've been a KIWI BANK since 1847" advertisements drew a number of complaints from the public, which noted that ASB was wholly owned by Commonwealth Bank of Australia. Complaints also noted ASB's use of 'KIWI BANK' had a close association to competitor Kiwibank, which is owned by the New Zealand government.

Here is the ASA's ruling:

ASB Advertising Complaint