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Harcourts has record website views in August; Believes Auckland market share grew

Posted in News

Harcourts NZ CEO Bryan Thomson said the real estate group's website had a record amount of unique visitors in August, suggesting the traditional spring selling season will be busy.

Thomson also said that Harcourts' preliminary sales figures for August showed similar results to July, with volumes sold and price levels remaining "solid."

"In July we set a new (website) record to date but then in August we've topped that "“ according to the latest statistics from Nielsen Online Market Intelligence receiving 185,687 unique visitors in the month, which is a significant increase on last year," Thomson said.

"As we said last month this level of activity reflects the returning confidence in the market and suggests that there could be a lot of sales activity in spring," he said.

In July, Harcourts reported 1,869 property sales, with average prices of NZ$525,000 in the Northern region; NZ$345,000 in the Central region; NZ$307,000 in the Wellington region; NZ$366,000 in Christchurch; and NZ$284,000 in the rest of the South Island.

"The nationwide group's initial unaudited figures for August are at similar levels to July and well ahead of the same month last year, with an average of 38% more written sales being completed last month than in August 2008," Thomson said.

In terms of prices, Thomson said Harcourts' indicative average written sales figures for August in some regions again showed the impact of the slower rural market.

"(H)owever according to anecdotal feedback from around New Zealand's largest real estate group residential prices are holding firm, with the high level of demand seeing some excellent prices being achieved around the country," he said.

"The exception is our Northern region where written sales numbers have increased by 12%, thanks to a combination of the more active market in our largest city and, we believe, strong marketshare growth for our team in Auckland."

Auckland's largest real estate group, Barfoot and Thompson, which generally has around 40% of the market, is due to release its August figures during the next week. These are viewed as a useful indicator for Real Estate Institute of New Zealand figures due to be released midway through the month, around the same time as Harcourts' audited figures.

Earlier this week, a report from realestate.co.nz, which sees about 90% of New Zealand residential property listings, said lower listings growth than expected ahead of spring could mean prices get pushed up as demand increases during the season.

We welcome your help to improve our coverage of this issue. Any examples or experiences to relate? Any links to other news, data or research to shed more light on this? Any insight or views on what might happen next or what should happen next? Any errors to correct?

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1 Comments

or cleared their cookies more

or cleared their cookies more because of new browser releases

Any BS in a storm

Any BS in a storm for the RE mob. Bernard's views at the opposition's inquiry into where the Labour govt got it so wrong, are bound to find their way into John's round filing cabinet. Way to early to expect the govt to actually make a start on ending the property speculator's domination of Noddyland's disfunctional pig swill economy. Have to wait until all the National Party rump have disposed of their renters and sold off their gambles. Only then will the real spin begin. Meanwhile Bill is doing the rounds of the savers overseas desperate to get his hands on the billions needed to pay for the govt splurging and general stupidity such as the welcome home to even greater debt idiocy the Cabinet managed to produce.

Well, on the evidence it

Well, on the evidence it seems the property market has bottomed out, in Auckland.

The real test is whether the rest of the country is there yet. I suspect not given the hit the export receipts will take from a ridiculously high NZD.

Who knows, that may bring the AKL market down again as well.

It all seems a bit premature for my liking but wonder what you guys think?

Sounds more like a propaganda...sry

Sounds more like a propaganda...sry ...marketing advert for their site..
Careful ,dont break your arm patting yourselves on the back.

bob, if the drilling off

bob, if the drilling off Taranaki spuds into some oil and or gas in quantity, you can kiss goodbye to seeing a lower Kiwi. The aussie GDP number is being rubbished in the aussie media as unsound in the extreme. Bet on the Kiwi rising as Bollard is forced to lift the ocr sooner than expected and the banks will keep raising. This recession has years to run in Noddyland, so dig in and stock up on beans.

Wally, I hope you aren't

Wally, I hope you aren't right! I'm just mystified why the house prices are lifting, it just defies logic. And i can't see why prices should go up cause listings are down given demand is so low.

bob, some places are selling

bob, some places are selling above rv especially in wgtn where the State sector payrolls are pretty secure but go out into the suburbs or the rural towns and it's a different story. There is every chance Bollard will decide the RBNZ has to take on the roll of govt with National clearly more concerned about their rump of support, than about doing something to stop the stupidity starting all over. The RBNZ may well opt to raise the ocr and signal an end to the time without govt.

Wally, I suspect that you

Wally, I suspect that you may be right about WGN but just cant see how the RBNZ can justify raising the OCR when the OCR has f all impact on lending rates as the banks source funds off shore.

I just dont know whats going on in noddyland - cant fathom it.

Barfoots had a good August

Barfoots had a good August ""We sold 830 properties in August, which is a 65.3 percent increase on August last year," said Peter Thompson, Managing Director of Barfoot & Thompson."
http://www.barfoot.co.nz/Market-Info/Stories/August-09-Market-Update.aspx

Thank You for A Nice

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