Insurance: Is it time for a pay-as-you-drive car policy
Wednesday, March 10th, 2010By John Grant
An article in the Sydney Morning Herald on the growth of on-line insurers in Australia grabbed my attention. You can read it here.
The article referred to the growth of ‘on-line’ insurers and the growing demand for this service. You can see my earlier story on this here. There are many interesting aspects to this trend, and we have been following the strategies of two companies, Progressive Direct and Real Insurance.
Progressive Direct is a very new player in the market and it is too early to judge what impact it is having in the on-line space.
Real Insurance however has been around for over 5 years and it’s Australian origins go back to its start up in 1999 when it provided Amway with insurance products under the Hollard brand. Real Insurance was launched in 2004 to capture the direct market after what it sees as unique opportunities in a traditional slow-growth market.

The Google Australia Automotive Insurance Study 2009 shows the fast-rising growth of online as a channel for researching and applying for car insurance. 68% of buyers in Australia applied online, with upwards of 75% using the Internet during the initial research stage.
The wording in that law is somewhat confusing and can be summarised as follows;
Each of these license types have various restrictions applicable and the impact of these can make the difference between insurance coverage and no insurance.
Insurance is a contract of ‘utmost good faith” so why is it that one has to prove the loss?
