Marketing
Westpac, Kiwibank help push up half-year bank advertising spending
29th Jul 15, 1:39pm
Westpac, Kiwibank help push up half-year bank advertising spending
Elizabeth Kerr questions the morality of using the same manipulative tactics as used by one-day-deal websites to sell her old stuff on Trade Me
7th Jul 15, 5:03am
7
Elizabeth Kerr questions the morality of using the same manipulative tactics as used by one-day-deal websites to sell her old stuff on Trade Me
Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly
23rd Jun 15, 4:53pm
1
Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly
TSB takes financial institution gong in Roy Morgan annual customer satisfaction awards, Kiwibank wins major bank gong
23rd Apr 15, 4:00pm
1
TSB takes financial institution gong in Roy Morgan annual customer satisfaction awards, Kiwibank wins major bank gong
Property buyers come queuing with cash when reserve price is disclosed before auction
20th Apr 15, 5:31pm
4
Property buyers come queuing with cash when reserve price is disclosed before auction
No video provider was found to handle the given URL. See the documentation for more information.
ASB reveals rugby sponsorship deal touting itself as the official bank of the All Blacks
5th Mar 15, 12:33pm
2
ASB reveals rugby sponsorship deal touting itself as the official bank of the All Blacks
Taking out a loan not a decision taken lightly, so unlikely the public will confuse 'Co-operative Bank' with 'Co-op Money', judge says
7th Nov 14, 4:00pm
Taking out a loan not a decision taken lightly, so unlikely the public will confuse 'Co-operative Bank' with 'Co-op Money', judge says
Co-operative Bank seeking court injunction to prevent NZ Association of Credit Unions from rebranding to 'Co-op Money' and 'Co-op Insurance'
18th Jul 14, 10:05am
3
Co-operative Bank seeking court injunction to prevent NZ Association of Credit Unions from rebranding to 'Co-op Money' and 'Co-op Insurance'
NZ banks' half-year advertising spend falls, led lower by ASB
16th Jul 14, 4:30pm
NZ banks' half-year advertising spend falls, led lower by ASB
ASB emphasises commitment to diversity through sponsorship deals
Facebook financial services specialist Neil Hiltz says the social network wants to work with banks, not against them
27th May 14, 4:27pm
Facebook financial services specialist Neil Hiltz says the social network wants to work with banks, not against them
Facebook's Neil Hiltz says the social network is growing ad revenue by helping corporates efficiently target customers and giving users what they want
27th May 14, 4:20pm
3
Facebook's Neil Hiltz says the social network is growing ad revenue by helping corporates efficiently target customers and giving users what they want
New BNZ CEO Anthony Healy says the bank must continue innovating to remain relevant to customers
23rd May 14, 5:03pm
New BNZ CEO Anthony Healy says the bank must continue innovating to remain relevant to customers
ANZ signs up for another 3 years as sponsor and 'official bank' of NZ cricket
19th May 14, 12:17pm
2
ANZ signs up for another 3 years as sponsor and 'official bank' of NZ cricket
ANZ NZ's Craig Sims acknowledges 3 mistakes made in the ANZ-National Bank merger
24th Apr 14, 6:01am
ANZ NZ's Craig Sims acknowledges 3 mistakes made in the ANZ-National Bank merger
ANZ continues lifting its visibility in Auckland by sponsoring the Viaduct Events Centre opposite ASB's HQ
9th Apr 14, 6:00am
ANZ continues lifting its visibility in Auckland by sponsoring the Viaduct Events Centre opposite ASB's HQ
ASB piggybacks on 'Like Loan' marketing campaign with interest free month offered on 3 year home loan 'special'
25th Mar 14, 10:07am
7
ASB piggybacks on 'Like Loan' marketing campaign with interest free month offered on 3 year home loan 'special'
Banks, led by ANZ, increased annual advertising spending by 15% to $119.3 mln in 2013
11th Feb 14, 4:25pm
Banks, led by ANZ, increased annual advertising spending by 15% to $119.3 mln in 2013
Andrew Patterson explores the growth and marketing transformation of the Auckland real estate powerhouse, Barfoot & Thompson
28th Jan 14, 1:23pm
6
Andrew Patterson explores the growth and marketing transformation of the Auckland real estate powerhouse, Barfoot & Thompson
Customers constructing their own products and getting services tailored specifically for them. Banking's future?
21st Oct 13, 3:56pm
2
Customers constructing their own products and getting services tailored specifically for them. Banking's future?
ASB a 'contributor' after becoming Emirates Team New Zealand's official bank last week
18th Sep 13, 3:49pm
4
ASB a 'contributor' after becoming Emirates Team New Zealand's official bank last week
New Kiwibank advert names rival banks its customers have shifted from
5th Aug 13, 5:21pm
New Kiwibank advert names rival banks its customers have shifted from
NZ banks spent $55 mln on advertising during the 1st half of 2013, led by ANZ and ASB
24th Jul 13, 5:14pm
NZ banks spent $55 mln on advertising during the 1st half of 2013, led by ANZ and ASB
Westpac NZ, ASB, tracking customers' use of their websites to help identify cross-selling opportunities
22nd May 13, 5:00pm
7
Westpac NZ, ASB, tracking customers' use of their websites to help identify cross-selling opportunities
Total bank advertising spending dropped in 2012 despite a big rise at ANZ as the ANZ group brings curtain down on National Bank brand
25th Jan 13, 4:31pm
Total bank advertising spending dropped in 2012 despite a big rise at ANZ as the ANZ group brings curtain down on National Bank brand