Competitive prices, unlimited data, new free voice apps attract many more users to using broadband without needing the traditional phone line

Do you need a traditional phone line tied to your broadband connection?

For most, the answer is probably no.

When broadband is delivered just by itself, it is called naked broadband.

And increasing numbers of people are using it – all for the normal stuff, but also to take their voice calls.

Demand for naked broadband has increased by 22% in New Zealand since 2016, according to data from broadband comparison website

Excluding the normal phone line makes broadband more affordable.

In January 2016 58% of visitors to Glimp were looking at naked broadband plans. In June of this year the number had risen to 71%.

Internet users in Queenstown are at the forefront of this trend. Search data shows that 85 per cent of queries from Queenstown residents in the last year were for naked broadband plans.

Next up was Wellington where 72% of searches were hunting out naked broadband deals. They were followed by Invercargill (71%) and Palmerston North (70%).

One key reason for this popularity is that more plans are offering consumers unlimited data.

“With the vast majority of broadband plans also being unlimited, it seems people are making the most free apps such as Whatsapp and Viber to call friends and family, eliminating the need for a landline,” says Michael Speight if Glimp.

► You can check the features, price and terms of most broadband offers using this handy tool.

We welcome your help to improve our coverage of this issue. Any examples or experiences to relate? Any links to other news, data or research to shed more light on this? Any insight or views on what might happen next or what should happen next? Any errors to correct?

We welcome your comments below. If you are not already registered, please register to comment or click on the "Register" link below a comment.

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current Comment policy is here.


So much for landline polls.