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Have your say: Are Kiwibank's ads outrageous?

Posted in News

We've all seen the advertisements. The good-looking, independent, late-twenties/early-thirties Kiwi girl confidently standing up to the half-witted, male, Australian bankers who are trying to infiltrate New Zealand's new underground banking movement.

Add in the backdrop of Australian 'suits and ties' filing into the country past Piha's iconic Lion Rock, coupled with the glowing faces of Kiwis who have suddenly found a new hope in the banking market, and you get a nice little kick of nationalistic sentiment that arouses the revolutionary spirit in all of us (well, supposedly). They're just adverts, aren't they?

Outgoing BNZ chairman Kerry McDonald told the Dominion Post he thought New Zealand state-owned Kiwibank's advertising was "reprehensible" and "outrageous."

McDonald also complained about Kiwibank effectively getting a government subsidy, and that this was the most "unsatisfactory part of the banking equation."

Furthermore, he suggested that Kiwibank was not adding to the banking market and that it should operate on the same basis as other banks.

Kiwibank chief executive Sam Knowles replied to McDonald's comments, saying they were a bit excessive.

"The advertising campaign is intended to be fun and is clearly a spoof with an invasion of the beaches, hints of an underground resistance movement and a hostage who is clearly not in any danger or under any threat," Knowles said.

What are your views?

Are Kiwibank's ads too over the top - outrageous even?

What about Kiwibank's "government subsidy?" Is it the most unsatisfactory part of New Zealand's banking equation, effectively giving Kiwibank an advantage over its Australian-owned rivals?

Is it a good thing for New Zealanders have the choice of a state-owned bank, or should Government not be involved in the banking market here?

Comments below please.

We welcome your help to improve our coverage of this issue. Any examples or experiences to relate? Any links to other news, data or research to shed more light on this? Any insight or views on what might happen next or what should happen next? Any errors to correct?

We welcome your comments below. If you are not already registered, please register to comment in the box on the right or click on the "'Register" link at the bottom of the comments. Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making these comments.

31 Comments

Kiwibank is getting a government

Kiwibank is getting a government subsidy, but I suspect that its value is way less than the bailout that the Australian banks are getting from the RBNZ. I would certainly like to see independent (overseas) analysis of the value of both subsidies made public.

In terms of Kiwibank's advertising, I believe it has past its use by date and is probaly now doing the bank more harm than good.

I'm not outraged by the

I'm not outraged by the adds,i am outraged at the way Kiwi bank skins their lifeblood",INVESTORS"check out the Kiwibank call rates and monthly rates .

The ads generally just suck.

The ads generally just suck. I don't think they are funny but at the same time I don't think they are "reprehensible" or "outrageous", just lame.

On the other hand I love Kiwibank to bank with. The best interest rates for savings, great online banking, great mobile banking (iPhone). What else do you need? Going into the branches sucks but how often do you need to do that these days?

The ads are just plain

The ads are just plain embarrasing.

"Reprehensible" and “outrageous"? These words

"Reprehensible" and "outrageous"? These words probably apply the way the overseas owned banks sold debts; offered lower interests to cut the throat of the competitors- and not to the Kiwi bank advertisements. Why the ex-BNZ chair is baking a moral ground on this? It looks like they are getting the fear of losing slowly. All advertisements must comply with a code of conduct. There are duly laid down process to object advertisements, which are not complying with the code. Why not OZ banks resort to the formal remedy if Kiwi bank's advertisements are reprehensible and outrageous? We all know that advertisements are exaggerations and the viewers are in no way mislead. There is also another bank advertisement which make fun of American banks. Would you call it "reprehensible" and "outrageous" too?

Who cares about the adds.

Who cares about the adds. Enjoy the great service. My experience with the Ausiie banks has been crap. We did have a good NZ bank, Trust Bank that the day after Westpac took it over it turned to custard. The Aussie commentators are jealous and should go home.

Ken, Only too true, and

Ken,

Only too true, and not to forget the BNZ, which was pretty good a long time ago, but crap soon after being taken over as well. Been banking with them for 18 years and have switched to KB a couple of years ago simply because of the crap saving rates, poor account product offering and not to mention the fee hikes into the stratosphere at every possible turn of the dollar in your accounts! It is simple really, KB is offering better service and lower fees, in my case at least. And as to ads, well, I like them! Anyone who doesn't can always complain to the relevant authorities...

Ditto! ctnz..... I used to

Ditto! ctnz.....
I used to proudly tell my friends overseas about the fabulous ( comparative ) service that I got from BNZ when I arrived 15 years ago. What happened, guys!!! I can't even go into the BNZ now without taking my ( prescription) sunglasses off! But they all have their quirks. Just try getting cleared funds out of Rabobank without 3 days to clear them ( isn't that the point of cleared funds?). It's a learning curve, I guess...

maybe the ad of the

maybe the ad of the BNZ pigs taking our money overseas and living up large was a staff training video.

In light of the recent

In light of the recent step back from "buy kiwi made products" - I think Kiwibank are simply asking Kiwi's to use locally produced products in their own memorably patriotic way.

Good on them!

Mason, it is nothing to

Mason, it is nothing to do with patriotism but just pragmatism. The banking industry failed to take basic precautions in not over-lending and excessive risk taking in many countries particularly in US, Ireland and UK. Our banks are largely Australian owned and hence there are limited checks and balances in the way they operate. The central bank is alone not sufficient to ensure regulate them. We need few more players, particularly a strong locally owned bank. Many developing countries such as China, India have public sector banks, which do compete well with overseas banks & keep them in a balance. Kiwi bank must grow in its size and become a real overall player beyond what they do in the home mortgage market.

My wife and I own

My wife and I own a part of these so-called "Aussie Banks". There is nothing stopping any other Kiwis doing the same - just stump up some funds and buy some shares in NAB, ANZ, Westpac or Commonwealth Bank.

A few of us may

A few of us may own a little piece of Aussie banks. But all of us own the kiwi bank. That is the main difference.

Private banks basically serve the private shareholder interests. Public banks will be able to serve public interest. For example, lack of rural banking services (in addition to many other factors) contribute to increasing urbanisation. The government has to foot the cost of urban development and have to handle the associated problems. It is not possible to measure the benefits of having a public bank using direct dollar profits and looses.

Surely the most "outrageous” point

Surely the most "outrageous" point is the BNZ's annual profit, along with the other aussie owned banks....$2 Billion annually is signifcant, what do New Zealanders get in return for that.....?

Sam.P - it is shame

Sam.P - it is shame you show your utter ignorance here; how is KiwiBank serving the public interest? By taking a huge public subsidy to run? By making people like yourself think they have created branches all over the place through post shops (sorry mate - TSB beat them to that by over 5 years...)

I see mention of BNZ a few times above; don't forget the reason that was sold - after the Labour party bankrupted it. Another great advertisement for Govt owned banks.

In fact go *actually* look at the meltdown in the states with Fanny Mae and Freddy Mac - and learn what a GSE is. And then explain how different that structure and their behaviour is from Kiwibank -then shudder as you realize it's exactly the same...

Bruce S - and what

Bruce S - and what asset base was that $2 Billion earned off? What was the actual return on funds?

"what do New Zealanders get in return for that"¦..?"
Umm - banking services... Which if they don't think they are worth what is being charged they don't have to use...

And before any one else raises the strawman about there being a New Zealand owned bank prior to KB; please don't forget TSB. Also don't forget the credit unions and societies; and ultimately don't forget that NZer's owning 1% of a company that generates 1% of its revenue from NZ has the same Net effect as NZer's owning 100% of a company that generates 100% of its revenue here. Except if you're missing economies of scale or (more provable) the effective cost of funds is higher in the latter case you've just destroyed value.

I think the BNZ guy

I think the BNZ guy needs to lighten up. May be the pre-Xmas stress is getting to him?

The ads are a joke.

The ads are a joke. KB is a strictly domestic, Joe Six-pack bank.

If you look at their website, any heavy lifting (FX, letters of credit, aceptance of international funds etc) is handled by:

(whisper this very quietly, so as not to disturb the natives who actually believed the propaganda)

Citibank!

Citi, one can safely assume, are

- charging fees for these real business services
- and receiving them overseas, in a currency other than the Kiwi Peso.

As I said, a joke. On earnest Joe and Julia Six-pack.

sam.p> Private banks basically serve

sam.p> Private banks basically serve the private shareholder interests. Public banks will be able to serve public interest.

Obviously the invisible hand has never made it into your thinking!

sam.p> For example, lack of rural banking services (in addition to many other factors) contribute to increasing urbanisation.

And the problem is? Urbanisation as workers moved from low productivity rural occupations has led to massive increases in living standards

It is advertising, that is

It is advertising, that is what it does. So you take notice of it. Does not matter if it is good or bad, the question is have you changed because of it, I only read one on this forum that has changed, but I am sure there are others out there. So maybe your bank is still doing ok, if you have not changed.

waymad, "If you look at

waymad,

"If you look at their website, any heavy lifting (FX, letters of credit, aceptance of international funds etc) is handled by:

(whisper this very quietly, so as not to disturb the natives who actually believed the propaganda)

Citibank!"

...and you know how the big aussie banks settle European or US transactions? Well, maybe you could enlighten us again... But, psst, don't tell them that they all use intermediaries which presumably also charge for their services just like Citi does.

Come on, get real, none of the banks here in australasia actually have their own full service international branches in europe or US. BNZ used to have a relatively (in NZ terms) impressive London branch back in the late eighties, but that was one of the first casualties after sale and 'restructuring'.

Dealing with the KB priority banking team is an absolute joy in comparison to BNZ and my Westpac business account. They are simply good at offering a very fast and efficient service and the aussie banks obviously noticed that.

you get slugged with correspondent

you get slugged with correspondent bank fees by most banks including KB but if you transfer 5,000 dollars or less there is no charge.I used to have a business account with BNZ but the service was so bad I changed to ASB.

iiq374, anyone who looks at

iiq374, anyone who looks at only short term profits or losses is actually ignorant. Why would the public need a government security suddenly? What is the cost of "confidence" or "fear"? Public banks play a crucial role in keeping a balance, providing checks and balances on the private banks. The gains of this role can be gauged only in the long run, and the benefits of having a public bank cannot be directly measured in dollar terms. We just have to see what private banks did in other countries, particularly in the USA. The short term profit strategy can even bankrupt a country. Likewise countries without private banks also suffered in the past. When we take a life insurance policy we don't look for "profits". Kiwi banks is also like taking a life insurance in some way.

That's great that I stumbled

That's great that I stumbled on this tread. I came to New Zealand from Norway few weeks ago. After long flight ,I went to hotel, kicked my shoes off and turned on TV. It's was kind off first impression about this country - all these ads. I saw there the big fat guy dressed in the superman costume and tucked in the big tyre flying around and mumbling something about christmas, I saw the dozens of giant bubbles with SALE for all sorts of stuff and a flying pigs drinking by the pool and that your bank ad with lots of handcuffs, prison cells, cops and loads of cash involved. It was probably the dumbest thing I have ever seen when it comes to communicating financial services. How stupid should be the ones who ordered and the one who made it? What a frikin revolution? It basically says, if you join our private secret kiwi society - you will get good wine at the pub. at the end of the clip everybody looks up into the sky probably watching these kiwi dollars being shipped away...

BY the way, have noticed that during the commercial breaks tv stations pump up the volume for all these ads. it is sick. they don't need to do this, because everybody are screaming in these ads already.

It is a great country, but not sure if I want to drink wine in the local pubs..

WAKE UP if you really

WAKE UP if you really know how competition and BUSINESS WORKS Kiwibank keeps foreign owned banks HONEST. Without Kiwibank these major players will keep rates of any kind high, why"¦ because they wouldn't have any competition from a different angle in this case a Kiwi angle as apposed to a dominant aussie one. So are these ads overdone?...no they are not, and no they will never be, and that BNZ ex whatever, proves that they and all other big banks are worried, and THEY SHOULD BE because alot of profits goes to fat cats overseas so whats anyones problem with kiwibank if they have any! Excuse my caps and exclamation marks but im tired of whiners especially when our people gets ripped off!!, surely these big banks puts money back in the nz market and may put back more or may not, but I bet you my butt they can put a lot more dollars into nz instead of shipping it back to their parent companies in oz. SO KIWIBANK KEEPS THESE BANKS FROM DOING THAT AND KIWIBANK WILL KEEP FIGHTING TO PROTECT WHAT WE DESERVE!!! And the new government or any goverment is a big FAT JOKE if they want to sell the Bank as there is no need to as eventually (which its starting to) support itself!!!!!! it wins many awards and its owend by an award winning company NZPOST

well said, RB

well said, RB

The kiwi bank ads are

The kiwi bank ads are horrible and annoying and irritating
i wish they would get rid of them already. they are the most annoying ads ever made.

"Kiwi girl confidently standing up

"Kiwi girl confidently standing up to the half-witted, male, Australian bankers"

Alex dont be to tough on the Aussie bankers m8
Its not their fault they where born on the wrong side of the Pond

A far as the Ad goes...Its ONLY bloody ad ...made by propagandists ...sry marketing people...who cares other than Kiwi bank if new customers are not pulled in.

Ads are like the old interval at the movies, a good excuse to poor anther wine or make a coffee and have a leak, or give the wife and kids a kiss and a cuddle.
real bad adds are good ads..stops ppl getting those clots in the legs and dieing....makes them go do something CONSTRUCTIVE.

Brilliant gotta love the BNZ

Brilliant gotta love the BNZ guy calling these adds outrageous .....what about the WESTPAC one saying they "support small business"?......has anyone had to deal with there conservative and unrealistic credit policies recently?

Big Banks dont care about the little guys at all so dont ever let the marketing fool you.

Kiwi Bank is a great alternative but only time will tell if they can maintain the "Home Grown" culture.

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