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RaboDirect to sponsor TVNZ's new current affairs show Seven Sharp

Posted in News February 4, 2013 - 12:35pm, Gareth Vaughan

RaboDirect, Rabobank's online banking unit, is to sponsor Television New Zealand's new current affairs show Seven Sharp.

Melanie Templeton, RaboDirect's general manager said in a statement Seven Sharp was looking to take current affairs digital.

"As an online savings specialist we feel we will both appeal to internet-savvy viewers who are socially aware and up with the play. We were very impressed with the calibre of those involved and TVNZ’s commitment to the show. We are really excited and looking forward to this partnership," said Templeton.

The statement quoted TVNZ head of sales Jeremy O’Brien saying RaboDirect's team was quick to see the benefits in something new and different..

"And we have every confidence their faith will be rewarded. Over time we expect to introduce a level of innovation in this partnership that reflects the very different nature of the programme," O'Brien said.

We welcome your help to improve our coverage of this issue. Any examples or experiences to relate? Any links to other news, data or research to shed more light on this? Any insight or views on what might happen next or what should happen next? Any errors to correct?

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2 Comments

by Rob | 04 Feb 13, 1:05pm

Hope they improve their

Hope they improve their interest rates on their online call accounts. Most other major banks have online call accounts at 4% , while rabos is just 3.6%. Other banks have overheads such as branches, while rabo doesn't have those overheads.

by moa man | 04 Feb 13, 4:35pm

Looks like an excellent

Looks like an excellent match-up.  RadoDirect and Seven Sharp.
A bank with no branches ( akin to a pub with no beer), sponsoring a show whose demographic is people with no brains.
 
Courtesy of a similar article in the NBR today.
http://www.nbr.co.nz/article/seven-sharp-gets-11th-hour-sponsor-vy-135354
 
“There’s a synergy with the brand as we’re known for doing things differently and pushing the envelope.”
 
If you put your money with something that can utter that, you deserve to lose it.