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Opinion: Without design skills and international brands, can we survive globalisation?

Posted in News

By Neville Bennett The number of the jobless is at a record level in Japan and close to it in the US, UK and the EU.  The two previous recessions had prolonged recoveries. The mild 2001-2005 recession lasted for four years in employment terms in the US. Recent recessions had jobless recoveries although GDP and industrial production rose. I wonder if joblessness is a feature of structural change. Perhaps my fears are unwarranted, but these are the confessions of a Neanderthal who thinks globalisation is not always an unmixed blessing: the evidence is mixed. Most US administrations are defensive about jobs. There are explicit denials that unemployment is structural and will remain as persistently high in the US as it is in the EU. Normally in the US about 65% of unemployed are in the "temporary lay-off" category, but that has become 50%. This could be because these workers were in firms with broken business models which are difficult to revive. It is widely conceded that future growth will be muted which will not readily reduce the army of unemployed. Senior US Fed officials have offered warnings: Dallas's Fed Chief suggests preparing for a savings-driven society, while the President of Philadelphia's Fed wonders if the US economy has sustained a "permanent" shock".  A Nobel Laureate, and as a class they are very garrulous at present, has lent his name to research suggesting the US could plunge into third world status.

US job losses in recent recessions - data from the US Bureau of Labor Statistics Employment: Change I found Guillermo de la Dehesa's "Winners and Losers in Globalisation" (Blackwell 2006) a useful foil for my thoughts.  Globalisation distributes economic activity around the world according (generally) to comparative advantage. This redistribution leads to changes in employment as well as remuneration. Globalisation has driven developed countries to supply goods and services intensive in capital, technology and skilled labour.  They have no comparative advantage in unskilled labour, so less-qualified workers' remuneration falls. Some are unemployed as structures change. Firms locate activity where labour costs are competitive. But as everyone knows, low wage workers in Asia compete indirectly, through cheaper imports, with workers in higher wage countries like the US or New Zealand. Higher wage workers are vulnerable to firms locating the labour-intensive part of their activity in developing countries. Disintegration The notable change in recent history is the disintegration of production: it is now located in many places to take advantage of costs and perks. The Barbie Doll is an example: in 1996 its plastic and hair came from Taiwan and Japan, it was assembled in Indonesia, Malaysia and China, the moulds and paint came from the US, and cotton material came from China. The dolls were gathered in Hong Kong and exported at US$2 per unit. The Chinese got 0.35c for labour and the materials cost 0.65 cents. Mattel sold them for $10 in the US market. Despite delocalisation and disintegration of production, the US reaped the most valued-added rewards. As a result of this process, industrial activity in the OECD countries fell from 30% of GDP in 1960, to 20% in 2000. Industrial employment continues to fall rapidly in the OECD. I personally feel uncomfortable about this trend as it reduces employment opportunities, creates rust-belts, de-skills much of the population, and closes avenues of development. A point is reached where a country loses autonomous capability. Many New Zealand furniture jobs have gone of-shore, for example, I would rather that the industry produced good design and become a net exporter like Sweden, perhaps establishing a comparative advantage through design and indigenous materials. Nevertheless, most economists applaud the trend and insist that it is inevitable. Dehesa, for example, would find my attitude Neanderthal; he thinks producing goods is less important than "inventing them, controlling their advertising and brand name, or financing and transporting them". My question for him is: "what can a country do when it has few internationally powerful brands? Does it de-industrialise completely and engage only in agriculture and tourism? Dehesa emphatically denies that industry provides better growth and jobs, more export earnings and greater technological progress than other activities. It is "atavistic' to lament a car-plant closure while not applauding an opening of a mall, which creates a multitude of jobs. He adds that as wealth rises, households spend an increasing amount of money on education, health, insurance, leisure etc and these provides higher paid jobs. Less-developed countries have most of the population engaged in agriculture, but advanced economies like the UK have only about 2% of the population in agriculture. Dehesa thinks industry will be only 10% of OECD GDP in the near future. He welcomes it as deindustrialisation is a characteristic of development and is "closely related to improvements in the standard of living". I think that is fine: as long as people can move into services. Many cannot because of lack of education. More importantly, I believe there is no rule that as industry fades; the demand for services will keep pace. We are entering a new era in which the consumer is burdened by debt and more careful in expenditure. I think there is a structural shift taking place which is lowering private demand. The shift is obscured by short-term enormous state stimulus and cheap interest rates. Some trends are ominous. Since 1973 real wages in the US have been falling by an average of 0.4% p.a. Lower paid workers have lost 20%, while higher-paid have prospered, especially managers and executives. Residual inequality, which measures differences between groups according to gender, race, education and experience has also increased. Unemployment is structural in Europe and may become so in the US, especially as importing goods from developing countries is, Dehesa says, "the equivalent of importing the labor used in their production". Labour is the element of production that takes much of the risk in a globalised economy. I believe there will be growing wage instability in the face of external shocks, especially those caused by the abrupt movement of capital from one country to another. ____________ * Neville Bennett was a long-time Senior Lecturer in History at the University of Canterbury, where he taught since 1971. His focus is economic history and markets. He is also a columnist for the NBR where a version of this item first appeared. neville@bennetteconomics.com www.bennetteconomics.com

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Thanks Neville. I always enjoy

Thanks Neville. I always enjoy your articles.

The images of any depression are always of unemployment.

Neville - globalization is yesterday's

Neville - globalization is yesterday's news - its about to go into reverse as we say farewell to cheap oil (which made globalization possible). May I recommend you get a copy of Jeff Rubin's latest book 'Why your world is about to get a whole lot smaller' - its a good and quick primer on the subject.

$ 15 US on Amazon

$ 15 US on Amazon . Ordered my copy . thanks andy h .

Neville says "We are entering

Neville says "We are entering a new era in which the consumer is burdened by debt and more careful in expenditure. I think there is a structural shift taking place which is lowering private demand. The shift is obscured by short-term enormous state stimulus and cheap interest rates".

I think these three sentences comprise a very insightful statement, but are being ignored. People are spending again, & seemingly bidding up house prices again (!), but totally ignoring the structural issues. There are three looming realities: the govt safety net is not going to be there the same in the future, it will be unaffordable for the govt; NZ will reach its overdraft limit & won't be able to borrow more; the boomers start retiring in earnest & need to draw in a deep breath.

OK, Joe & Josephine Blow can't be expected to heed these warnings, that would require long-term thinking. However, readers of Interest .co.nz are hopefully a bit more aware & do what they can to avoid the looming bear-traps.

History confirms time and again,

History confirms time and again, that to condone slavery is to invite it. The slave minded elitists who conned the post WW2 nation-state world into dropping their guard against slavery by convincing protectionist nations that allowing trade with slave nations would lift the demand for labour, and with it the increasingly sort after labour would be able to demand higher wages, it would not, they said, lead to a destruction of your own manufacturing to such an extent that your manufacturers would pack their factories into containers and move them to the slave labour. The main reason given as protection against this was the floating exchange system would lead to self rebalancing between surplus and deficit nations, as the demand for cheaply made goods increased so should the demand for the currency of that nation causing it to rise, thus making the goods increasingly dearer. On the other side of the coin there would be a nation who's goods were dear because of their high currency, thus demand would drop decreasing demand for their currency, decreasing both until they became attractive again. This pendulum effect was supposed to self balance surplus deficit nations.
The fraud perpetrated by the privately owned and controlled central bankers which saw them flood the world with excess debt based credit money to industry created to allow repayment and putting in place deregulation that saw most of that excess capital channeled back into their own hands via them both being able to control the money supply and being able to participate with inside knowledge in all market activity. Credit money was supposed to improve upon barter as a means of exchange and should resemble the amount of trade and an amount loaned forward at fair price realistic to the industry it will create to allow repayment.
This excess credit money to actual trade or future industry concentrated in the hands of only a few was allowed, by deregulation, to freely roam the world without restriction and destroy any self-balancing of surplus and deficit nations that the floating exchange rate system was supposed to achieve. Instead only a steady transfer of wealth and increasing control of the worlds means of exchange into the hands of a few has occurred.
So yes, I believe Democratic Capitalism is a decent system, but, like most systems tried before it, has been infiltrated by indecent elements and has never thus far stood a chance of having its full potential confirmed.
The way credit currently enters circulation is inflationary by nature and the regulation surrounding credit after it enters circulation that directs it in concentrated amounts back into the hands of those that issue it has been the common denominator in every human upheaval in both recent and past history.
Neville claims the private central bankers have averted the potential disaster, which they caused, but in effect all that has happened is the common elements of the world have had generations of their future taxes pledged to restore the capital reserves of an international banking that those that control it now conspired to steal, and that now sits in their family trust funds. Even more alarming is it now appears the system is going to be handed back to them with even more concentrated power and one world currency to boot.
Mr Hubbard, you are concerned about about centralist national government, what do you feel about the centralist world government finally thinking that they are so unstoppable they have come out of the closet. Mark your lonely conclusion that decreased regulation or the subversion of decent regulation by indecent regulation is not the cause of another large scale crime against the basically decent majority is making you sound like a holocaust denier. Mark it quite simply comes down to the decency of leadership and if good people do nothing evil people will prosper. The control of the money supply has remained in the hands of bad people for much of history, thus much of history has been bad. The many times that debt free based public credit systems have been put in place have delivered those societies stability and peace. It is quite simply the only system that can stop Democratic Capitalism from being subversively undermined and deliver, not equal wealth, but equal opportunity to wealth.

Mark, you want read em, but I offer these links in support of the disparity of wealth distribution and deregualtion being the cause, theyre not for the 20 second sound bite folks, but anything really informative and well supported by historical info can fit in 20 sec sound bites.
http://www.moneymorning.com/2009/01/13/deregulation-financial-crisis/

http://sociology.ucsc.edu/whorulesamerica/power/wealth.html

Sorry, only had 10 mins,

Sorry, only had 10 mins, in a bit of a hurry, last paragraph meant to say Mark wont(not want) read em and historical info cant(not can) fit in 20 sec sound bites.

Thanks Neville. It seems to

Thanks Neville. It seems to me the key difference is some activities (agriculture, tourism) tend to have a low rate of productivity growth and other activities(manufacturing, finance) tend to have a much higher rate of productivity growth. Both can quickly lead to overproduction and price collapse.

In your article you mention the UK, which to my mind has two major exports: arms (manufacture) and finance (London). We are totally unlike the UK economy.

Not sure where this leads but it seems to me to be central to the discussion, as in any enterprise we need to identify what we are good at and develop it. Easy to say and tricky to do.

Good thoughts, Neville, and good

Good thoughts, Neville, and good thread, others (except IP who has a hammer and to whom therefore everything looks like a nail...). But I digress.

Neville, there are a couple of widely written-about aspects to this schemozzle that support your POV.

The first is that a good chunk of consumer participation in GDP measures all over the globe, has been funded by debt. To the extent that saving has gained ascendancy over dis-saving, and won't reverse anytime soon, that chunk of GDP is going away permanently. Hard to say how much, but any look at real wages versus consumption levels, shows perhaps 10-15% of consumption must have come from the ATM bolted to the house. And the domino effect of this lower level of consumption will be felt in CRE, warehousing, importing and the supply chain in general. We just don't need that many stores, malls, purveyors of assorted trinkets, and (my personal bete noire) mobile coffee franchises. Full stop.

Secondly, the jolt to consumerism produces a new respect for well-designed, beautiful and useful objects in general. Tools and other domestic-capital items are an obvious beneficiary, as opposed to the Thorstein Veblen style of domestic indulgence - granite bench-tops and the like. It's hard to see much official evidence of this, but craft items are still selling well, tools certainly are, and of course the renewed interest in home vege gardens with their accompanying irrigation and cultivation needs, are another. Whether this scales up into a new-found enthusiasm for Manufacturing , Design and Creating Stuff, of course, is a whole different matter.

And the other notion that can be usefully injected into the discussion is that the overall pattern of our lives is in fact easily disrupted: by chance (as in earthquake, flood etc) or by design (as in terrorism). John Robb is the go-to person here, with the Resilient Community movement and Local Assembly technologies the main antidotes, in his view. And both are bottom-up, so waiting for Them Who Lead to figger this out, is by definition useless.

But, as is always the case with our flawed human nature, we will have to have our backs to the wall and our feet to the fire, and be in other such positional cliches, before our motivation to Do Summat will overcome the siren call of 'no interest payments until 2012'.....