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Banks quietly pulling the plug on home loan cash back programmes

Banks quietly pulling the plug on home loan cash back programmes
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Several banks have pulled the pin, at least for now, on formal offers of cash for customers taking out home loans.

But some key ones still do.

From April 1, Kiwibank, Westpac and TSB Bank all quietly withdrew their offers, following BNZ who had done so a week or two earlier.

That just leaves four banks with cash incentive offers in the market: ANZ, the Co-operative Bank and SBS Bank, all with an "up to $2,000" offer for new loans of $250,000 or more, plus ASB and its "healthy cash bonus" which is ASB's way to signal it will match rivals.

Although most banks are not stating a cash incentive offer, almost all will still match a rival if that is what it takes to win or keep a customer. 

Clients who use a mortgage broker should ensure their broker is maximising this possibility.

Home loan borrowers who do their own negotiation will need to work harder to access these benefits.

Explicit cash incentive offers, as opposed to cash to cover lawyers fees etc, have burst into the New Zealand mortgage market in recent years, but we do not have precise details of when that was. We would appreciate reader help with this detail.

In 2012 interest.co.nz reported on how banks in some cases were coughing up several thousand dollars to secure home loan customers, and were even paying break fees to help win business from customers on fixed-term loans with rival banks. This type of aggressive behaviour coincided with the period when ANZ culled its popular National Bank brand.

In April 2015 it looks like their time is coming to and end - at least until the renewed competition that will come with the 2015 spring selling season.

Here is a summary of the current situation:

  Current cash incentive Previous cash incentive for new lending of ...
as at April 1, 2015 up to ... up to ...  
       
$2,000 $2,000 $250,000
ASB "a healthy cash bonus" "a healthy cash bonus" $100,000
(none) $2,000 ($250,000)
Kiwibank (none) $2,105 ($100,000)
Westpac (none) "a healthy cash bonus" ($100,000)
       
$2,000 $2,000 $250,000
HSBC (none) (none)  
SBS Bank $2,000 $2,000 $250,000
(none) $1,000 + iPhone6 ($100,000)

Our full list of current cash incentives is here.

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1 Comments

i wonder if the rbnz has had anything to do with this. 

I enjoy free money and calculate the effective reduction in rates when deciding on various offer.  

 

But more importantly, it helps ppl get over the 20% deposit required, or in effect, allows people to bid another 10k (by borrowing an extra 10k at 20% dep of 2k) when buying. 

 

If not directly, by any simple means such as borrowing 2k unsecured for a couple of weeks to get 20% deposit, then using the cash back to knock off that 2k loan.

Anyway, always seemed a dodgy as hell sort of policy.  

 

Where does the 2k get accounted for in the banks books for example? It is a legitimate expense?  Probably. . Yet in reality is simple a way of making it look like they are lending more secured loans at better LVR's

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