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Bruce Wills's picture

Bruce Wills is the president of Federated Farmers. He is a Hawke’s Bay sheep and beef farmer and a former banker.

Articles by Bruce Wills


A damn good idea

Bruce Wills says the Ruataniwha Dam project will be worth the cost to farmers, drought-proofing the region. The Opuha project proves the benefits. Your view?

Go farming, young Kiwis

Bruce Wills compares the city-country job scene and says those with the right attitude can prosper in a farm job, one with many lifestyle benefits

Electrifying politics

Bruce Wills points out the unintended consequences of the Labour-Greens NZ Power proposal and says there are much bigger 'domestic cost fishes in the sea'

Going back is not going forward

Bruce Wills struggles with those who can't see the past for what it was, a time of restriction, cronyism, and monopolies

Farmers everywhere need free trade

Bruce Wills says free trade provides farmers everywhere with improved incomes, prosperity and economic growth aiding not only rural communities but all communities. Your view?

Making feed happen

Bruce Wills says moving feed may sound simple but it isn't. Despite one issue the reality is that huge efforts are resulting in major shipments north. Your view?

The worst drought?

Bruce Wills says it is vital we store water for irrigation and use in dry periods. Stored water preserves rivers and groundwater resources. Your view?

Why are RAP’s giving farmers a bad wrap?

Bruce Wills wonders why the anger at the RAP program; 'its just the dole and means and asset tested like any other benefit'. Your view?

No drought on RMA reform

Bruce Wills says Fed Farmers are genuinely impressed by what is being proposed for sections 6 and 7 in the RMA "where wording makes a world of difference". Your view?

Dollar versus Drought

Bruce Wills says the high dollar is why we need policy reform to help exporters become as competitive as they can be. Your view?

The dollar needs to be declared a drought zone

Bruce Wills says fiscal policy settings are to blame for the high dollar because the productive economy isn’t driving it up; it is government policy and spending choices. Your view?

Agriculture’s breaking dawn

Bruce Wills says real agreements built off real achievements are showing real gains. He cites Lake Rotorua's water quality gains and hopes farmers' backing of Wools of NZ will kickstart the campaign for wool

‘Farmers Don’t Cry’ but they should

Bruce Wills says Federated Farmers is throwing its support behind a major programme to tackle depression among rural people

The ‘scandal’ you are not hearing about

Bruce Wills calls on growers to take ownership of the wool problem. It will only go forward with collective investment and support for the 'Campaign for Wool', he says. Your view?

Change comes in the mail

Bruce Wills wants to know what farmers think about the changes NZ Post is proposing for mail delivery. Your view?

Getting catty about assumption

Bruce Wills wants to move from the 'bleeding edge' to the 'leading edge' by focusing on facts rather than assumptions. Do you agree?

All I want for Christmas

Bruce Wills wants progress on water quality and an end to 'primary school taunts' plus a successful TPP outcome in 2013. Do you agree?

Rural recycling revolution

Bruce Wills wants all farmers to embrace the principles of Reduce, Reuse, Recycle. You agree?

Putting local into government

Bruce Wills says the passing of Local Government Act Amendment Bill is a good first step, but funding issues now need addressing. Your view?

The real lucky country

Bruce Wills gets excited about the positives for our agriculture despite recent efforts to talk ourselves down. He also likes the 'Scale up or Die' message. Your view?