About
Bruce Wills is the president of Federated Farmers. He is a Hawke’s Bay sheep and beef farmer and a former banker.
Bruce Wills
Latest articles
Bruce Wills is pretty sceptical about the long term benefits - in fact, any benefits - that flow from international TV reality shows filmed here. Your view?
12th Oct 12, 6:16pm
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Bruce Wills is pretty sceptical about the long term benefits - in fact, any benefits - that flow from international TV reality shows filmed here. Your view?
Bruce Wills says improving water quality in Lake Rotorua and good fish stocks in the Manawatu River shows that benefits are building from community water quality gains. Your view?
5th Oct 12, 7:41pm
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Bruce Wills says improving water quality in Lake Rotorua and good fish stocks in the Manawatu River shows that benefits are building from community water quality gains. Your view?
Bruce Wills slams environmental activists who use the law to shut down critics while objecting to Fed Farmers' appeal of decisions with legal errors and scientific fallacies. Your view?
29th Sep 12, 9:30am
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Bruce Wills slams environmental activists who use the law to shut down critics while objecting to Fed Farmers' appeal of decisions with legal errors and scientific fallacies. Your view?
Bruce Wills says whining about the high exchange rate misses the key point; it is our fiscal and regulatory failings that are doing the real damage. Your view?
22nd Sep 12, 10:58am
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Bruce Wills says whining about the high exchange rate misses the key point; it is our fiscal and regulatory failings that are doing the real damage. Your view?
Bruce Wills says being left naked is no fun and is frustrated wireless broadband is coming so slowly for farmers - who would innovate with it. Your view?
15th Sep 12, 11:08am
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Bruce Wills says being left naked is no fun and is frustrated wireless broadband is coming so slowly for farmers - who would innovate with it. Your view?
Bruce Wills says he has had better weeks because of two disappointing rural issues. Your view?
8th Sep 12, 11:47am
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Bruce Wills says he has had better weeks because of two disappointing rural issues. Your view?
Bruce Wills explains that using 1080 for pest control is making our open spaces healthier for everyone, including the fauna. Your view?
31st Aug 12, 4:27pm
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Bruce Wills explains that using 1080 for pest control is making our open spaces healthier for everyone, including the fauna. Your view?
Varroa is not the only threat to our honey bees. Bruce Wills explains what the rural community is doing and what everyone else can too. Your ideas?
25th Aug 12, 10:28am
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Varroa is not the only threat to our honey bees. Bruce Wills explains what the rural community is doing and what everyone else can too. Your ideas?
Fed Farmers' Bruce Wills is a levy paying farmer deeply encouraged that Beef+Lamb is working so effectively with McDonald’s
18th Aug 12, 9:17am
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Fed Farmers' Bruce Wills is a levy paying farmer deeply encouraged that Beef+Lamb is working so effectively with McDonald’s
Fed Farmers' Bruce Wills says to get the most out of aerial top dressing farmers must plan ahead and integrate it with your nutrient budget
10th Aug 12, 5:03pm
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Fed Farmers' Bruce Wills says to get the most out of aerial top dressing farmers must plan ahead and integrate it with your nutrient budget
Fed Farmers' Bruce Wills reinforces the importance of providing modern employee conditions for all farm workers
3rd Aug 12, 2:49pm
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Fed Farmers' Bruce Wills reinforces the importance of providing modern employee conditions for all farm workers
Farmers have turned pessimistic according to Fed Farmers' Bruce Wills and he wonders why politicians continue to 'redistribute' money we clearly don't have
27th Jul 12, 2:37pm
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Farmers have turned pessimistic according to Fed Farmers' Bruce Wills and he wonders why politicians continue to 'redistribute' money we clearly don't have
Fed Farmers' Bruce Wills points out exports by primary industries are NZ$32 billion in 2012, up a 'remarkable' 73% in eight years
23rd Jul 12, 2:52pm
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Fed Farmers' Bruce Wills points out exports by primary industries are NZ$32 billion in 2012, up a 'remarkable' 73% in eight years
Fed Farmers' Bruce Wills compares farming in New Zealand with the struggles in other developed countries. He likes our way better. Your view?
13th Jul 12, 6:37pm
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Fed Farmers' Bruce Wills compares farming in New Zealand with the struggles in other developed countries. He likes our way better. Your view?
Bruce Wills finds the urban criticism of rural CO2 emissions misunderstands how efficient it is to start with, and how stark the comparison is with city consumers
6th Jul 12, 3:36pm
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Bruce Wills finds the urban criticism of rural CO2 emissions misunderstands how efficient it is to start with, and how stark the comparison is with city consumers