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Harcourts says increased website traffic is sign housing market set to improve
Harcourts CEO Bryan Thompson said an increase in traffic on Harcourts' website was "a good sign the real estate market is set to improve." Thompson said Harcourts' website received more traffic in February than in any other month in almost two years.
"The latest website statistics are an encouraging sign that the market is set to improve given online searching is now said to be the first point of entry into the market for most property buyers," Thompson said.
"It also backs up the anecdotal feedback from Harcourts business owners and sales consultants around the country who are experiencing an increasing amount of buyer enquiry and also writing more sales," he said.
"In line with the slowing real estate market our website statistics had previously been trending down, reaching a 12 month low in December. However, in January the volume of traffic jumped up again and last month there was another notable increase in both the number of unique visitors and the amount of page views," he said.
Thompson added that the Harcourts website was "the most visited real estate brand website in the country," and ranked third behind trademe and realestate.co.nz in most visited real estate websites.
Shameless attempt to talk up
Shameless attempt to talk up the market by Real Estate agents.
What does "and also writing more sales" mean? Are they writing the "For Sale" signs by hand?
Show us some proper analysis to prove that increased website visits correlate to increased sales.
I visit real estate websites regularly, but I have no intention of buying. This should read " increased web traffic is a sign of increased visits to website".
Good point sj, Just to
Good point sj,
Just to add that real estate agents are not academics or have any relevant education and lack deductive logic ...
... just as apples here sell for X-value, apparently this has something to do with the price of butter in London!
I also visit these websites, several times a day but have no intention of buying for 6+ months.
Anyway, what is happening now is irrelevant. It's where we are going that is the potential problem!
I have to agree with
I have to agree with sj, this is another one of many attempts to talk up the market by those whose lives depend upon house sale commission - I would too if I was in the same position.
I look at realenz.co.nz all the time - do I want to buy a house this year, no I am saving - do I want to see how the market is performing - yes. And as for house prices - only a longitudinal trend will do - one piece of data is meaningless. And for media organisations to report such meaningless data is pure out and out speculation.
In my mind you can talk it up or down as much as you like, the prices will follow the economic climate - NZ's property 'market' is not isolated from this. There will be buyers at the moment, but many will ride out the recession and then decide. How do I know this, this is what I am doing. But I guess one piece of data is meaningless ;)
... Real-estate company sees/thinks/hears/other ...
... Real-estate company sees/thinks/hears/other ...
- {followed by anything totally ridiculous here} e.g see's person looking in agent window..
.. predicts housing market is set to recover.
LMAO !!!!!
Saying it has 'increased traffic'
Saying it has 'increased traffic' is such a misleading statement. It could be that Harcourts have increased the file size of the photo of properties that they display, which would mean that each visitor would use up more traffic.
I notice it also says there was a 'notable increase' in unique visitors, which doesn't mean anything. People were on holiday the month before, and notable could just be a 1% increase of the previous month.
It is all smoke an mirrors. It shouldn't even be reported unless Harcourts supply the raw figures for us all to analyse. It is a pity thatthe media are picking up these stories that have no substance. It is all noise, in a attempt to protect their market.
Foreigner's dreaming about New Zealand?
Foreigner's dreaming about New Zealand?
USA, UK, Europe, Asia all these regions are in enormous economic and financial trouble. People feel increasingly unsafe about their jobs, about their homes and families.
Isn't that an environment, which could have a great advantage for NZ's Tourism and Real-estate business ?
got to love those agents.
got to love those agents. the market will not improve, until they shut up.
Fair enough to bash the
Fair enough to bash the RE Agents and their statistical skills, its a fun game we all enjoy.
But the fact of the matter is that during February the market has picked up with more sales and prices holding. I know this from what I have seen out there as a potential buyer. You can talk about what is happening overseas all you like but until it happened here ... it ain't happened here.
I get the feeling that property in NZ will always be overvalued by traditional measures. For it not to be would take a remarkable, large collective shift in perception by NZers. Could it happen? Not for a while. OR only after a large economic shock - which none of us should wish for.
ben Says: March 6th, 2009
ben Says:
March 6th, 2009 at 11:53 am
But the fact of the matter is that during February the market has picked up with more sales and prices holding.
Maybe, but people were on holiday in January. The faact of the matter is that NZ is heading into a depression, with huge job losses, and morthahee sales are climbing. There are some people buying now to snap up bargains, but things are only going to get worse.
the words grasping at straws
the words grasping at straws comes to mind
For foreigner's New Zealand right
For foreigner's New Zealand right now is attractive in so many aspects. I think businesses involved in Tourism are actually doing quite well, especially because of the low dollars, but also because it is a safe, relaxed place to travel far away from the "Troubled World".
Over the last few weeks we saw a few foreigner's looking into properties here in Kaikoura.
Ben says "I get the
Ben says
"I get the feeling that property in NZ will always be overvalued by traditional measures. For it not to be would take a remarkable, large collective shift in perception by NZers. Could it happen? Not for a while. OR only after a large economic shock - which none of us should wish for."
what you mean like the large economic shock we are going through now?
The world is changing and we can stick our heads in the sand but it wont work, values will fall and cointue to do so as job losses mount up, banks reduce lending, our currency falls, tourism dives and investment drys up. To buy the house you need the income and while we have bluff the world for a while, the day or recokoning is upon us.
....and Kiwis coming back rich
....and Kiwis coming back rich from the "Troubled World" all need a home here
... and some Australians are looking to buy apartments to cool down here in green New Zealand over their 2-3 months heat period.
What we are looking for
What we are looking for is to see the prices coming down on overprices houses. We compare what they were last week/month/year with what they are now.
Let the over - anxious buyers who think they are getting a bargain buy the houses launguishing for sale. The fresh stock will replenish and the "comps" will drive down asking prices.
And forget the 'By Negotiation" houses- they are a waste of time until a price gets put on them. They are to be ignored as what buyers want is a price....so we can see it drop further until we get to a point where we see value for our hard earned money.
Most of these troubled kiwis
Most of these troubled kiwis coming back from the rest of the world will no doubt have houses which have dropped in value as well. And contrary to the media hype a lot of those people who do the big o.e may get paid well but spend it living the lifestyle. The rest pull pints for a few quid an hour.
I think the slight uplift
I think the slight uplift being reported here could well be described as the "dead cat bounce" that some commentators have been watching for. Which would indicate that we're probably only half-way to the bottom of the market.
Walter K, I hear what you're saying about people coming into NZ, but personally I don't think immigration is going to save the property market. Net migration is looking like it could be negative this year, meaning that more people will leave than will arrive on our shores.
And Kiwi's coming back rich? You are talking about the very, very few - and those that do will be extremely "property market conscious" after the media reports of the last 12 months. If you're selling them a house, they'll screw you on price just like everyone else, bet on it. The glory days are over. People want cash in their pockets to pay down debt or act as a safety reserve.
But regardless, most returning Kiwi's will be coming back because things HAVEN'T worked out for them overseas, because their housing has devalued and they've lost their jobs. Remember also that it costs a fortune to relocate, so don't think we're going to be rescued by hordes of cashed-up Kiwi's throwing cash at NZ property.
It just ain't gonna happen, in my view.
"Harcourts CEO Bryan Thompson said
"Harcourts CEO Bryan Thompson said an increase in traffic on Harcourts' website was "a good sign the real estate market is set to improve." Thompson said Harcourts' website received more traffic in February than in any other month in almost two years."
The biggest load of rubbish EVER...well insince the 2k bug scam.
I bet Google/msn.yahoo has just been upping their bot scans on the web sites...
They have increased on quite a few webs sites and servers in this part of the world recently.
So much so I have again had to slow there scanning back ....which has a 3 month term
Or maybe their web master has forgotten to do it...
Or has China, Brazil, Russia Nigerian spam /email harvesting bots stepped up their scanning and trying to run http=// scripts...also a huge increase on our web server logs in last couple weeks
This issue alone over the last 9 months has got so bad server admins are now blocking whole countries total access and isp s out of France, Germany.
I think Bryan Thompson had better have some very serious words with his IT people if they havnt given him the full break down of stats out of the apache web sites log files.
Yes this could be the
Yes this could be the turnaround we have all been waiting for - why just the other day I was talking to a mate of mine, who said that their hairdresser's assistant was out for a couple of beers and overheard one of the patrons saying that their mate's brother just sold a house. Form what I understand the offer is still conditional - but still, at least there is hope :-)
Sam Smith, ROTFL, assuming you
Sam Smith,
ROTFL, assuming you weren't joking :-)
Edmund
Sam Smith Said <i>Yes this
Sam Smith Said
Yes this could be the turnaround we have all been waiting for - why just the other day I was talking to a mate of mine, who said that their hairdresser's assistant was out for a couple of beers and overheard one of the patrons saying that their mate's brother just sold a house. Form what I understand the offer is still conditional - but still, at least there is hope
Was that sarcastic, I wasn't sure. I have actually just sold a house privately, and it is now unconditional. I did it without an agent, and got the 2006 GV for it, which isn't bad in todays market and even better since no agents fees of 15k. I am glad to be rid of it, as I know prices are only going to drop further.
We had lots of buyers for the house, but all the offers were conditional on them selling their own house, and frankly very few houses are selling, which is causing a 'freeze' on the market.
When are the agents going
When are the agents going to stop fiddling with the data and let the correction take its natural course - what part of this graph do they not understand?
http://www.businessinsider.com/henry-blodget-tim-geithner-what-part-of-t...
i have logged on to
i have logged on to property websites a lot recently because I like seeing how much prices are dropping - its entertainment, but no serious intent to purchase.
isnt harcourts one of the
isnt harcourts one of the few that doesnt use trademe?who would know what hits they were getting.
<i>isnt harcourts one of the
isnt harcourts one of the few that doesnt use trademe?who would know what hits they were getting.
Yes, which is surprising, as trademe is a leading way for people to find houses online. I suspect cost is the reason.
Harcourts in my area, is probably the only agency I would trust, all the others are rouges. I had an agent who was trying to pull a fast one, when I was selling privately. They contacted me, to see if I was interested in signing a contract with them. However I learnt from a friend who knew the agent, that they already had someone who was interested in buying my property, who they were selling the house of. The interested buyer I had already shown the house to previously, and they told me that they were interested in putting in an offer if they had sold their own house, who they were selling via this agent who contacted me. If I had signed a contract, I would have had to pay the agent commission, even though I had actually found the buyer myself. They are very sneaky and cunning.
It may interest reader to
It may interest reader to know that yes Harcourts do not as a company policy subscribe to Trade me property. This is a strategic company decision as they are a shareholder in realestate.co.nz. The decision is not and has never been financial, they are more than happy with the lead generation of realestate.co.nz especially as they pay $200 per month for realestate.co.nz as opposed to $699 (rental & sales) for trade me per month per office.
The website is 100% NZ owned and 100% industry owned with 50% of the shares held by REINZ and the remainder held by Bayleys / Barfoot & Thompson / Harcourts / Harveys / Ray White / L J Hooker.
Trade me has around 57,000 residential listings of which around 6,000 are private listings by comparison realestate.co.nz has 80,000 residential listings which represent 93% of all licensed real estate listings. This clearly shows that realestate.co.nz is trusted and respected as the most comprehensive source of real estate lisitings.
Further whilst trade me attracted over 830,000 unique browsers to their property site in Feb, realestate.co.nz attracted over 360,000 unique browsers. The difference is that all of the visitors to realestate.co.nz choose to look at the site because it has property listings whereas as we all know everyone goes to trade me to look for everything from a part time job to a second car to a second hand spanner and whilst on the site they love to sticky beak other people's lives and houses!
deleted.
deleted.
Cath - "what part of
Cath - "what part of this graph do they not understand?"
Unfortunately most people don't understand the difference between "linear" graphs and "logarithmic" graphs. The price of anything over time when graphed on a linear chart shows an upwards curve. When something went from $1 to $2 a century ago, it was the same increase as something recently going from $1,000 to $2,000 (both cases were 100% increase) yet a linear graph shows the second case as 1,000 times the increase of the first case.
On a logarithmic scale, $1 to $2 is the same distance as $10 to $20 and so on.
Have a look at these examples to see the difference:
UK house prices (linear):
http://www.wheresmyproperty.com/prices/historicprices.htm
UK house prices (logarithmic):
http://www.wheresmyproperty.com/prices/historiclog.htm
Dow Jones (linear):
http://finance.yahoo.com/q/bc?s=%5EDJI&t=my&l=off&z=m&q=l&c=
Dow Jones (logarithmic):
http://finance.yahoo.com/q/bc?s=%5EDJI&t=my&l=on&z=m&q=l&c=
As you can see the linear graphs commonly used in the media are very distorted.
"realestate.co.nz attracted over 360,000 unique
"realestate.co.nz attracted over 360,000 unique browsers"
yahoo and Google will show up as mozilla/5.0....
and they run off a whole range of ips. Google alone will hit in a 24 hr period from 5 to 10 ips each will hit 1000s of times about 20 to 30 secs apart
Now it you take just NZ ips entry page only per day per month you would get a far more accurate stat.
But even then the argument that ""a good sign the real estate market is set to improve." is total rubbish...the logic just doent wash.
There are more houses listed, for longer, therefore one could better ASS-U&ME there are more people with these houses listed just keeping up with the market.
Your post above is no more than "opening ones mouth to change feet"
Sorry..call a spade a spade.
<i>Further whilst trade me attracted
Further whilst trade me attracted over 830,000 unique browsers to their property site in Feb, realestate.co.nz attracted over 360,000 unique browsers. The difference is that all of the visitors to realestate.co.nz choose to look at the site because it has property listings whereas as we all know everyone goes to trade me to look for everything from a part time job to a second car to a second hand spanner and whilst on the site they love to sticky beak other people's lives and houses!
I don't believe that is correct, and shows that you may not understand how people use the interweb. Trademes property websites is seperate from the main website, in that you have to click on 'property' to find properties. Some properties may appear in searches of other products, but they wouldn't appear in the stats unless someone actually clicks to view that property.
The realestate website is not much different, ias it's link as 'Real estate' also appears as a link on Yahoos website, so anyone viewing Yahoos website (which is a poor website imho) to check email, view news, also could click on 'real estate', even though they didn't intially intend to do so when starting up their web browser. It is how the internet works, people view things that catch their fancy on a whim.
Just to add to my
Just to add to my previous post. You could say that people who click through to the Real Estate website from the Yahoo website, are almost tricked into visiting the 'Real Estate' website, as there is no mention on the Yahoo website, that they are going to a third parties website that is not owned by yahoo. Nor does it mention what the website is before you click the link. You couldn't say the same about trademe, as trademe owns the the whole lot, and visitors are kept within the trademe website, rather than being sent to a third parties website.
Whilst your comments regarding Yahoo's
Whilst your comments regarding Yahoo's site is true the traffic from those sites represent a very small percentage of the 380,000 UB's during the month. as to the comment from Steptoe I am not sure what point you are making - if you are referring to Google bots and other spiders these are not included in these stats.
I should also point out that the stats for realestate.co.nz and for trade me come from Nielsen Online.
Alistair - does REINZ intend
Alistair - does REINZ intend to upgrade its monthly information to the standard of the Houston Association of Realtors anytime soon? Readers may like to check this out at www.har.com - click "Find a Home" down right side "Monthly Report". I rate this the best RE websiite in the world.
What would be hugely helpful is if "Months of Supply" information could be generated each month. You bought this issue up a few years back - and I responded as well. No doubt readers have other suggestions on this issue of "information".
Readers might just notice what Houstonians are paying for houses on this website.
In my dealings with the REINZ research people over the years - I have found them to be most helpful.
Hugh Pavletich
As someone who wants to
As someone who wants to purchase a property, who is a cash buyer I'm finding in lots of situations I'm outbid by multiple offers which eventually become emotional and the buyer is paying far too much for the property.
Market is Auckland Central though and its a difficult one to pick.
Do I sit where I am and pay rent? Do I pay too much for a property now? Darned if I know to be truthful - the open homes are extremely busy.
"to the comment from Steptoe
"to the comment from Steptoe I am not sure what point you are making - if you are referring to Google bots and other spiders these are not included in these stats.
I should also point out that the stats for realestate.co.nz and for trade me come from Nielsen Online."
99% of web sites do not fully filter the break downs to talk up how 'good' their site site is ...be it to attract advertising revenue and/or stick their chest out more than it should...
Ok lets see the full stats, the country/bot/entry page hits/browser/ resolutions/OS/referals/member stats....web sites that do have genuine good results oftenh publish these direct from the host server..no need for any 3rd party to do so for them.....its like asking the guy in the service station to tell u what your petrol gauge reads.
If you want creditabilty dont just make an open ended statement....back it up
Even so "But even then the argument that ""a good sign the real estate market is set to improve." is total rubbish"¦the logic just doent wash "
Its like me saying we have doubled our hits last month...does that mean there are twice as many people around the would who now own a NZ kakariki parrot as a pet?
Or we have doubled NZ unique hits..does that mean more ppl in NZ own kakarki? hell no we are not alowed to keep them as pets and there is only a small handfull of breeders.
Interesting point steptoe. FYI our engineer did an analysis on his dedicated web server (not ours we have our own VMWare ESX virtualised solution) and found that 2GB a month of international traffic was search engine robots.
For all this talk of
For all this talk of increased activity in the housing market it is worth noting:
a) The last 3 months have been DIRE for volume, featuring 3 of the 4 lowest volume months in recent memory (only August 2008 challenges with sales of 4220, versus sales of 4279, 4302 and 3706 for the past 3 months). It is inevitable then that some bounce must come in volume, if only to make up for these 3 awful months - the fascinating thing will be whether that volume bounce is paradoxically accompanied by a recorded price fall, which I think is highly likely. More to the point is the fact that unemployment announcements took off appreciably in the second half of February, and have kept going since then, so it will be interesting to see if this causes a dead cat bounce in terms of volume.
b) It is worth noting that the available inventory on realestate.co.nz is practically unchanged from where it was a month ago - between 50,519 - 50, 914 available listings in the first week of March as compared to levels of between 50,768-51,300 in the first week of February.
Couple of answers to questions
Couple of answers to questions raised.
1. I cannot speak of plans by REINZ for improvement to statistics - we are a separate commercial company
2. As to data of web statistics - the data we quote is Nielsen Online as does Trade me as does Harcourts as does Seek as does Yahoo as does TVNZ as does etc etc etc - I am not sure what value there is in providing our web logs - they would be meaningless as they are raw data.
There is two key points here - all the major websites quote Nielsen - we all trust that Nielsen do a fair and accurate job of recording and analysing the data. Secondly as all the sites report regularly statistics if there is any change in process the change effects all sites the same.
The point made in this thread was of a change - not of the absolute, I did not create this thread, Harcourts did. I do believe that trends in online traffic are an indicator of consumer sentiment and underlying activity - there is no direct correlation between website visits and property purchases but as I have commented on the Unconditional blog many times the tracking of web visits to real estate websites in 2008 was significantly curtailed when the key media coverage of bank collapse occurred.