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Deer price trends
More venison schedule falls, as prices are now at levels not seen for 6 years and will do little to rekindle growth prospects for this industry, as too many females are still being killed. The market adjusts to the reality of frozen market prospects and those unable to meet chilled product deadlines will be disappointed with the lower returns. Chilled sales have been strong but stiff competition from Eastern European countries have put pressure on the frozen carcass prices but reports do suggest stocks held are low and if the currency behaves, the summer schedule fall may not be as bad as earlier feared.
A strong drive to improve production of the animal is the industry focus now, so farmers can hang in there when the market disappoints.The first regional Deer Industry Advance Parties for the Passion 2 Profit scheme are underway with a strong focus to increase the farms productive performance by planned animal health, improved feeding and targeted genetics the main themes.
Five good years of stable velvet prices will encourage reinvestment for quality genes in stags, on the back of a growing interest from China and specialist producers are happy with profits generated from this product. Growers have adapted well to grading changes which focused on cutting velvet earlier and rounded tops for super grades.
Velvet prices have started on a bullish tone with early sales 3.5% ahead of last year amid strong competition for product.
NZ velvet has now surpassed Russia’s as the most expensive, as our quality farm systems and impressive breeding programs has elevated our product to number one. Young velvet stags could again be in demand as venison farmers look for ways to improve profits as their sector struggles.
Trends show that the summer venison price fall is in progress and producers will be nervous how low it will go.
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