Kiwibank has launched a campaign aimed at business customers with the big 4 Australian owned banks that offers "100% interest" in their business. It even has its own website and readers are encouraged to google "100% Interest" to find out more. The pitch is that Kiwibank is 100% interested in the customer's business. This campaign even has it's own website to inform would-be customers. The trouble with the Google Adwords approach is that it is vulnerable to ambush by a competitor. That is exactly what happened today when Westpac bought the sponsored link for "100% interest". Blogger Dan Roberts from Xebidy Strategic Design also wrote a blog about it to prove a point. Another one here on the need for better bank marketing did the trick too, putting it near the top of the natural search rankings.
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