The chairman of Fonterra being caught out last night by the media on his own farms induction practice, was a very poor look for the dairy industry.
While he was undoubtedly set up, and his interview edited to remove balance from this controversial topic, this will cause damage to this industry's animal welfare reputation.
His defence is that his farm is following the industry guidelines of reducing this practice on a yearly basis, in my opinion is not good enough for this farming leader.
If this practice requires time to implement why has the extension jewel in the South Island, the Lincoln University Dairy Farm, have a policy of no inductions and has successfully maintained production targets and breeding goals in the top 10% of the industry?
Management and feeding practices are available to get cows back in calf early, with little affect on production, and a production-at-all-costs mentality by a small percentage of dairy farmers will further fuel an irresponsible image many are trying to repair.
Up to 200 calves were induced on Fonterra chairman Sir Henry van der Heyden's Putaruru farms this calving season in a controversial practice to lift milk production. The practice, which Sir Henry has not denied, has prompted claims of hypocrisy, as Fonterra says it doesn't support inductions, and even a call for Sir Henry to stand down while the matter is investigated.
Sir Henry, whose family owns four neighbouring farms close to Putaruru, admitted the controversial induction practice on TV One News last night. Asked why, Sir Henry said: "It's like many other farmers, it's about driving productivity. It's to get cows to produce milk over a longer period of the season, which is productivity."
Reminded that Fonterra had stated it did not support the practice, Sir Henry said: "But I'm supporting phasing it out over a period of time."Sir Henry, son Simon and Fonterra did not return calls today.
"That's not a very good look," Richard Wild, president of the New Zealand Veterinary Association, told the Waikato Times from Scotland yesterday. "I don't want to comment about any particular individual ... but we recognise now it's not an acceptable practice."
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