Ahead of the United States presidential inauguration, the Trumps decided to launch so-called memecoins. They’re eponymous, called $TRUMP and $MELANIA.
What are memecoins, you ask? It’s actually quite hard to explain to anyone looking for a rational reason for their existence. If you think of memecoins as fully speculative crypto currency tokens without any intrinsic value, often created as stupid Internet jokes, and which are completely unsafe to dabble in, you’d be on the right track.
There are heaps of memecoins, many of which have gone boom to bust and seen their operators “rug pull”. No particular technical ability is required, since you can use memecoin generation sites for a fee.
The entire phenomenon is well-publicised, nothing new, warnings abound yet people still pile in on memecoins.
As of writing, on Binance-owned CoinMarketCap, one $TRUMP unit can be exchanged for US$39.19. That rate is ticking downwards by the minute, with the high yesterday being US$75.45. Some say this is because of $MELANIA which was launched after $TRUMP.

The $MELANIA memecoin exchange rate is US$5.29, down 61.17 per cent from Monday’s high. Don’t take any of those figures at face value, ditto the claims of billions of dollars in “market capitalisation” because it’s all speculation and misleading metrics.
Oh, and outright fraud like “wash trading” between operator controlled accounts that makes some cryptocurrencies seem more popular than they are.
There are recurring stories these days about crypto currency exchanges getting hacked or otherwise emptied; millions of dollars, billions even, supposedly go missing, yet the financial system doesn’t keel over and sink. How is that possible?
It’s not. Long story short, memecoins have not magically created billions of dollars in value.
Read Molly White’s excellent and detailed explanation on fundamentally flawed crypto valuations, which is why “crypto billionaires” aren’t that.
Which is not to say that what is happening isn’t completely extraordinary. That the incoming United States president is doing this is like an episode of the dystopian TV series Black Mirror in real life, one that few if any could imagine.
We should not legitimise it. As White says: “more than anything, journalists should question everything in an industry where there is always an incentive to promote, inflate, and exaggerate.”
It’s going to be a very long four years, and the circus has only just started.
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