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Mixue

A Mixue store opening in Sydney, clearly catering to its large Chinese expat population
Mixue: the BYD of fast food chains
Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration
by Mark Tanner
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Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration