The Co-operative Bank reveals new logo, strives to boost its profile

The Co-operative Bank reveals new logo, strives to boost its profile

The Co-operative Bank has embarked on a television advertising campaign and unveiled a new logo as it strives to boost its profile.

The bank, formerly PSIS, says its new logo incorporates an infinity symbol, or the “prosperity loop”, reflecting its history and "what makes the Co-operative Bank different."

It'll be rolled out across the Co-operative Bank's 31 branches in coming months.

See a video interview with the Co-operative Bank's CEO Bruce McLachlan here where he sets out his ambitions for the bank, and here's our story on the bank's recent annual financial results.

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