Wait, you mean there are people who didn't think the PM's appearance on Letterman involved aggressive lobbying by well-connected PR people?
How did people think he got there? Did they believe the Letterman producers were desperately phoning the PM's press secretaries inviting him on? How would that production meeting go - "gee you know who would be great on the show?"
Did they think a gentle inquiry from Tourism NZ gets you into that market?
I admire the skill of the PM's office in dropping this story as if it was a fresh controversy, just to remind everyone, "Hey John Key went on Letterman to promote New Zealand." It was maybe his only foreign policy triumph. They're milking it beautifully.
But someone is lying about the price. If I booked you on Letterman, believe me, the bill would be a lot higher than $10,000.