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Personal Finance / analysis

Another great readership month cements our preeminent place in explaining the economy to Kiwis

1st Sep 22, 10:14am by David Chaston

Source: 123rf.com Copyright: vishark

It’s time for us to blow our own trumpet.

And to thank you for your support.

Our August 2022 readership was very strong, our best-ever for an August.

And (apart from the extraordinary March/April/May 2020 in the early days of the pandemic) August 2022 was one of our best ever for any month. Better still, it is building on a series of strong months, now a growing period of great reader engagement for interest.co.nz.

Your readership energises our team.

And those of you who Support us via PressPatron are our special heroes.

But this is not a call for Support. Rather it is a report back to readers, that you are among a growing band, now a very large community.

We see our role to explain the economy to New Zealanders. We are focused on that.

We are not distracted by the demographic of readers that comment, as entertaining and enlightening as they can be. Our body of readers are across the board, with about half under 45 yrs. And we are reporting on how the economy affects everyone.

Thank you for your support. And for your feedback.

We welcome your comments below. If you are not already registered, please register to comment

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.

33 Comments

by Brutus Iscariot | 1st Sep 22, 10:51am 1661986312

I come here as much for the comments as anything else. A strength of this website is the lack of censorship, and the generally free expression of challenging views. Well done!

by Davo36 | 1st Sep 22, 4:09pm 1662005396

Yes, apart from anything covid related of course. The government narrative cannot be questioned.

by HouseMouse | 1st Sep 22, 4:23pm 1662006188

At least we are allowed to call Politicians muppets now!!!

by murray86 | 1st Sep 22, 10:59am 1661986752

DC brilliant site! And the comments are really the icing with some very, very good discussions.

by USKiwi | 1st Sep 22, 11:13am 1661987588

You run an excellent site David. I have now signed up for the annual support subscription. I particularly enjoy the articles from Keith W and his take on all things rural. Well done to all the writers and contributors for making this such an informative site.

by Gummy Bear Hero | 1st Sep 22, 11:51am 1661989904

Good to have Bernard back : we've had alot of fun & enlightenment with the hickeysterical Bernie over the years .... missing Jenee , but ...

by Beanie | 1st Sep 22, 12:47pm 1661993278

Well done team. 4 million unique readers last year shows that there must be quite a few from overseas keeping tabs on NZ.

by David Chaston | 1st Sep 22, 1:45pm 1661996759

Actually, you can't extrapolate 'unique' from a-month to a-year. Unique-in-a-year over the past 12 months was about 3.3 mln and given many readers access our content on more than one device, we reckon about 2.7 mln people come at least one in a year. About 90% are NZ-based. Still, that is more than half the New Zealand adult population.

by Beanie | 1st Sep 22, 4:57pm 1662008239

Yes that number makes more sense thanks. It's still an impressive number.

I arrived at 4 million by adding all the age brackets of unique visitors for the year, but I double counted one age bracket. Muppet.

by Rob Reid | 1st Sep 22, 8:51pm 1662022313

Not to worry, you can use it as a math joke with your Accountant mates :)

by gnx | 1st Sep 22, 2:33pm 1661999598

well done...hours of entertainment

I have a question for David....ever had any legal pressure to reveal who made a post ?

the recent zuru case was an eye opener

just interested

by David Chaston | 1st Sep 22, 3:49pm 1662004141

No, never. But we are well prepared with the best legal advice. But not sure I want to be in Crikey's situation.

by Te Kooti | 1st Sep 22, 2:40pm 1662000040

Trade sale or IPO?

by Squishy | 1st Sep 22, 1:01pm 1661994112

It's great that New Zealand a news site making financing interesting to such a wide range of readers and attracting so many interesting people to write for it.

by Rob Reid | 1st Sep 22, 1:11pm 1661994682

Even this article has some parabolic graphs. Sign of the time.

by Nellbell | 1st Sep 22, 1:37pm 1661996238

Yes, congratulations a really good site. I am not a member of the “financial community” and have found this site a wealth of information. I am educating myself slowly with daily reading, often the comments are the most educational. I am now feeling better equiped to ( try to ) plan my finances; keeping an eye on RBNZ, govt and international pressures. I got caught in the pandemic not understanding how loose monetary policy had been set, that won’t happen again.

by Averageman | 1st Sep 22, 2:50pm 1662000604

Nice. Age group readership is more widely spread than I thought it would be, but I guess younger people are far more savvy using the internet to be educated/informed.

by kiwikidsnz | 1st Sep 22, 2:50pm 1662000654

Many thanks for a diverse & interesting range of articles, opinions & views with a robust & entertaining comment community (you know who you are ;)).

I've let my subscription to Tony Alexander lapse this year so I can support you better.

by dbbr | 1st Sep 22, 2:54pm 1662000858

Congrats! Excellent focused articles about a broad range of topics. The comments are informative and a strength to the site and readership as well. Well done.

by chebbo | 1st Sep 22, 3:01pm 1662001292

Well deserved David and team.

by Von Metternich | 1st Sep 22, 3:16pm 1662002217

Best site for news by far in NZ.

No censorship, free and well meaning debate with little dishonest debate. The only news site in NZ which provides that and it is why you attract such high quality people.

by David Murray1 | 1st Sep 22, 3:45pm 1662003918

Impressive that you got your 2022-08 reporting period stats so quickly.

by David Chaston | 1st Sep 22, 3:45pm 1662003906

Straight out of Google Analytics. We track them daily overall, and have them 'live' on an office screen on our newsroom wall.

by Kohukohunui | 1st Sep 22, 4:42pm 1662007358

Would be interesting to see this graph overlaid with WFH numbers (of which I'm a huge fan, of course, since I'm doing that as I add this comment).

by stefanblaise | 1st Sep 22, 5:57pm 1662011826

You guys have created a good place for discussions at the coalface of economic reality.

by profile | 1st Sep 22, 6:27pm 1662013679

Thanks for all the work put in.

Good to see Interest the least left leaning - though the coverage of Uffindell and not Sharma was fairly revealing. https://mediabias.co.nz/

Perhaps pieces from Nordhaus, McKitrick, Curry, Pielke Jr. etc to temper the relentless, but lucrative, net zero doomosphere clickbait?

by Kate | 1st Sep 22, 11:21pm 1662031296

Ditto congrats to interest.co.nz.

Pielke Jr. is one of my favourite academics. Really current, full of links in evidence, interesting (and varied) topics. He's taking sabbatical leave and is trying to support the leave via subscriptions to his blog. Would be a really worthwhile consideration.

https://rogerpielkejr.com/

by Te Kooti | 2nd Sep 22, 11:11am 1662073912

Wow, and there you have it, independent academics walking back the political climate hustle. All without funding or a media voice.

Congrats to Interest btw, wonderful platform.

by Kate | 2nd Sep 22, 11:27am 1662074849

I love his byline: AN UNDISCIPLINED ACADEMIC.

by Te Kooti | 2nd Sep 22, 11:33am 1662075199

I'm listening to his podcast now, how the Climate lobby have removed plausibility as a factor when making forecasts. The forecasts in RCP 8.5 assume 33,000 new coal fired power plants globally, there are currently 6,000 - so an increase of >500%. Almost certain not to eventuate.

by Zachary Smith | 2nd Sep 22, 7:51am 1662061889

Nice to know I am considered a special hero by supporting the site with regular modest contributions through PressPatron. More people should do this and bask in the glory.

by 26@Main | 2nd Sep 22, 10:05am 1662069903

Interested to know how you collect/know the age band data? From memory you don't ask for age in the sign up process which would be one way to collect it.

by ibas | 2nd Sep 22, 11:59am 1662076764

Google Analytics provides that

https://support.google.com/analytics/answer/2799357?hl=en#zippy=%2Cin-t…