With an economy mired in the doldrums, it is vital that reporting on what is happening stays comprehensive, open and free. We need our Supporters now more than ever. If you can support us you can go ad-free too

It is again time for me to ask for your support. (If you already support us, thank you. This message is not for you.)

interest.co.nz is free for every reader - all our news, our commentary and our resources.

But it is not 'free' to produce. That costs real money. But we want to keep our service without a paywall.

Each week more than 120,000 readers join you at interest.co.nz for our reporting, expert analysis, thoughtful commentary, podcasts and videos, content that connects our readers to our economy and the world we live in.

A key part of this work is made possible by reader support.

Yes, we still take advertising, but direct reader support is vital for what we do. Which is why we are appealing again for your support (if you are not already doing so).

Your support matters

Less than one in 20 readers financially support us. We need this to be higher so we can hold on to the independent ethic we have built.

For readers who don't support us, the cost of reading is the ads you see.

But there is a way to way to read us ad-free, one available only to supporters.

We have a growing team and a growing number of research projects, none of which are being done for commercial purposes, and all of which are about informing you about the New Zealand economy and key financial developments.

And that is why we need your support.

We work for you, so being supported by you makes sense to me.

You know us - what we do and the resources we make available to everyone. 

We know most readers appreciate the open access, but only a tiny fraction financially support us. We need you to join that exclusive group.

We are asking you to join our band of readers who know this is worthwhile: holding banks, insurers, the real estate industry, politicians and regulators to account with coverage that isn't constrained by 'sponsorships' or large anchor advertisers.

If you join us as a supporter and do so for as little as  $10/month or $100/year (or more) you get:

• 100% ad-free website browsing
• the ability to comment
• the ability to sign up to our daily and weekly email newsletters
• Satisfaction you are supporting an independent, home-grown professional and passionate news team.

Keen? Here’s what to do

Just click the ‘Become a supporter’ button at the top of the page to start your support of $10 a month or $100 a year, and you’ll get the best, ad-free interest.co.nz reading experience. Or click here. You can also specify the amount, or choose the one-time option if you prefer.

Finally, thank you for your readership. Can you go one better and become a supporter?