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Households aren't as flush as they used to be. Rather than locking funds away in term deposits to work their money harder, they are holding it in ready cash to be more resilient in case the unexpected happens

Personal Finance / analysis
Households aren't as flush as they used to be. Rather than locking funds away in term deposits to work their money harder, they are holding it in ready cash to be more resilient in case the unexpected happens

The growth of household deposits in the banking system has taken a step-change lower. And it has stayed down.

The Reserve Bank has the data (S40). For all of 2024 and the first eight months of 2025, year-on-year growth in household deposits averaged more than $15 billion per month.

But that then transitions lower to an average of just over $10 billion per month.

Year-on-year growth of household bank deposits

  2024 2025 2026
  $ bln $ bln $ bln
Jan 14.437 16.791 9.829
Feb 13.676 17.130 9.585
Mar 14.383 15.940 10.719
Apr 14.173 17.456 10.659
May 14.794 16.158 10.710
Jun 13.530 16.819  
Jul 15.201 15.427  
Aug 13.433 15.256  
Sept 15.873 13.024  
Oct 16.011 11.928  
Nov 15.732 11.181  
Dec 17.451 10.582  

The latest data update, for June, is due this Friday and it will be a surprise if it doesn't extend the lower trend.

Households with term deposits are noticing this step down. And they seem to regards this in a risk-aversion sense.

Their reaction has been to hold more in transaction accounts. The liquidity impulse is stronger.

Although the chart shows this impulse is definitely there, it would be wrong to overstate it. Check the left-hand axis - the shift is only about 1½%. However that is 1½% of $142 billion, which means households are keeping an extra $3 billion every month in ready cash, rainy day cash reserves.

Retailers will notice that caution too.

It's a move that reprises the pandemic shift, one that was much more pronounced back then. For most of 2019 households had less than 15% of their bank account balances in transaction accounts. But as fear and uncertainty rose in the 2020 to 2022 period, that jumped to over 24%. The current worry levels are not back at those levels, but this analysis shows that they are rising and that households are shifting their ready cash allocations to a more risk-averse mode.

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3 Comments

Maybe people realise the difference between the rate their savings are being trashed by inflation isn't different enough between money on call and money tied up? At least money on call can be applied to any opportunity that may magically appear? 

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That's graphic data, factor in inflation and its even more telling.

That stat about how many kiwis could cope with an unexpected $500 bill is also worrying.

https://www.rnz.co.nz/news/business/773464/40-percent-of-kiwis-taking-o…

Approximately 28% of New Zealanders—more than one in four—cannot cover an unexpected $500 bill without borrowing money, selling an item, or using a credit card.

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The picture of a bubble wrapped kid seems out of place? 

You need a guy in a suit panhandling or something.

Gotta up your AI game 

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