The imminent arrival of a deposit guarantee scheme in New Zealand (scheduled to roll out in mid 2025) has triggered a new Non Bank Deposit Taker (NBDT).
Although it hasn't operationally launched yet, Welcome Limited has secured registration as a NBDT by the Reserve Bank of New Zealand.
They say they are the first NBDT to be registered in at least ten years. Non-bank financial institutions are a sector that has been shrinking since the aftermath of the GFC, and the rout of finance companies from 2008 to 2014.
As a registered NBDT they will be eligible for the Depositor Compensation Scheme coverage when it is instituted. That will guarantee depositors at each institution for up to $100,000 of deposit account protection.
Welcome has been in development since late 2023, and applied to the RBNZ for NBDT registration in April 2024. It is a project led by Anton Douglas, the ex-CEO of Midlands Mortgage Trust and is based out of Hastings. Douglas has a 20% stake, and the company has a cornerstone 64% shareholding by the family investment office of Hawke's Bay's TUMU Group.
They say they are responding to "the growing demand from investors for higher returns, without sacrificing security and transparency. Welcome will offer higher deposit rates than banks, with more certainty of returns and better protection than mortgage funds and unregulated 'wholesale' alternatives."
Operational launch for both lending and investing is expected to be early April. They say they chose the capital-intensive NBDT regulated structure because it can scale sustainably.
Welcome will offer first mortgage loans to residential and commercial borrowers, "tailored to their needs". These will be the needs of borrowers who don’t fit into "rigid bank protocols or don’t get an answer quickly enough to move on an opportunity.” Essentially that means lending via mortgage brokers for clients outside the CCCFA realm.
Welcome Limited is not a registered bank. No money is currently being sought, and financial products cannot currently be applied for or acquired. The offer of secured term deposits, if made, will be made in accordance with the Financial Markets Conduct Act 2013.
(They will be offering residential home loans. But these will have nothing to do with the old Kāinga Ora/HNZ Welcome Home Loan program that was managed through some existing bank lenders. That official program has now been re-branded as the First Home Loan program, but its rather long history may make for some initial name confusion, even if the target borrowers will be quite different.)
When they launch, we will include their mortgage and deposit offerings in our comprehensive rate tables.
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