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Generation Y less loyal to banks than older generations, and banks should consider waiving fees to reduce long term attrition, FICO says

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Generation Y less loyal to banks than older generations, and banks should consider waiving fees to reduce long term attrition, FICO says
18th Aug 14, 10:27am by Gareth Vaughan
<a href="http://www.shutterstock.com/">Image sourced from Shutterstock.com</a>

Customers who use their bank's mobile application at least once a week are more satisfied with their bank than other customers and will recommend the bank to friends and acquaintances, says US company FICO.

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