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"I could not identify anyone who would want to stick their head up on this one, so I decided to go on a journey of self-exploration. Here, I share what I learned."

by Keith Woodford

Ellie Henderson

It's a risky business being Donald Trump

Behavioural economics can help us understand why Trump's slogans and argument framing work with his supporters, accessing basic human responses to perceived risks and rewards

19th May 18, 9:47am

by Guest

Behavioural economics can help us understand why Trump's slogans and argument framing work with his supporters, accessing basic human responses to perceived risks and rewards

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