Mark Tanner

Mark Tanner shows why China Speed is a real thing in marketing, and that even after stumbles companies can recover if they can remain relevant in an uber-dynamic retail environment

Mark Tanner shows why China Speed is a real thing in marketing, and that even after stumbles companies can recover if they can remain relevant in an uber-dynamic retail environment

Mark Tanner warns that outsource manufacturing to China for a quality product while contributing little more than a brand label and marketing is an opportunity for that contract manufacturer to offer the same product at better value independently

Mark Tanner warns that outsource manufacturing to China for a quality product while contributing little more than a brand label and marketing is an opportunity for that contract manufacturer to offer the same product at better value independently

Mark Tanner says new in-market analysis in China shows a shift in consumer preference – from price-led purchasing to choices anchored in quality and brand strength

Mark Tanner says new in-market analysis in China shows a shift in consumer preference – from price-led purchasing to choices anchored in quality and brand strength

Mark Tanner says there are plenty of Chinese consumers prioritising price. But there are also tens of millions who are willing to pay more for products they perceive to be safer, better, or more 'emotionally resonant'

Mark Tanner says there are plenty of Chinese consumers prioritising price. But there are also tens of millions who are willing to pay more for products they perceive to be safer, better, or more 'emotionally resonant'

Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities

Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities

Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands

Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands

Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration

Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration

Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being

Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being

Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election

Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election

Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market

Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market

Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments

Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments

Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China

Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China

Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands

Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands

Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these

Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these

Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth

Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth