Mark Tanner
Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
19th Apr 24, 9:25am
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Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
24th Jan 24, 4:09pm
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Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
14th Dec 23, 10:39am
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Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
26th Oct 23, 9:27am
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Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
19th Oct 23, 9:30am
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Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
Allan Barber says understanding the customer's customer has added importance in China for New Zealand food exporters. Local market experts like Mark Tanner and David Mahon can provide key insights
3rd Oct 23, 8:17am
Allan Barber says understanding the customer's customer has added importance in China for New Zealand food exporters. Local market experts like Mark Tanner and David Mahon can provide key insights
Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
6th Sep 23, 3:27pm
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Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
9th Aug 23, 3:46pm
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
Mark Tanner looks at the recent spending patterns of Chinese consumers
11th May 23, 9:39am
Mark Tanner looks at the recent spending patterns of Chinese consumers
Nothing compares to China: NZ business wants its wealthy, large middle class to visit and shop
22nd Apr 23, 9:10am
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Nothing compares to China: NZ business wants its wealthy, large middle class to visit and shop
Mark Tanner finds that Chinese consumers aren't all out spending up a storm, rather they're being quite selective and focused on quality products
13th Apr 23, 9:12am
Mark Tanner finds that Chinese consumers aren't all out spending up a storm, rather they're being quite selective and focused on quality products
Mark Tanner notes that even though China's food safety standards have improved markedly and consumers are responding, many foreign brands who have strong points of difference are missing opportunities
22nd Mar 23, 4:59pm
Mark Tanner notes that even though China's food safety standards have improved markedly and consumers are responding, many foreign brands who have strong points of difference are missing opportunities
Mark Tanner underlines how savvy marketing playing close attention to local consumer tastes can unlock a share of the extra consumer savings built up over the Chinese lockdown period, that are sure to be spent as restrictions ease
18th Jan 23, 3:55pm
Mark Tanner underlines how savvy marketing playing close attention to local consumer tastes can unlock a share of the extra consumer savings built up over the Chinese lockdown period, that are sure to be spent as restrictions ease
Now that China is re-opening despite Covid, Mark Tanner assesses what that will mean for tourism by Chinese consumers, and how their travelling preferences have changed
12th Jan 23, 9:00am
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Now that China is re-opening despite Covid, Mark Tanner assesses what that will mean for tourism by Chinese consumers, and how their travelling preferences have changed
With the Chinese President going on an international charm offensive, it's starting to feel like a long chill has lifted, Mark Tanner says
24th Nov 22, 9:42am
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With the Chinese President going on an international charm offensive, it's starting to feel like a long chill has lifted, Mark Tanner says
Mark Tanner reports that serious geopolitical tensions and great power rivalries often don't hurt trade. Savvy companies “double down”, using challenging times to put more effort into building brands and strengthening relations with customers. It works
8th Sep 22, 5:00am
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Mark Tanner reports that serious geopolitical tensions and great power rivalries often don't hurt trade. Savvy companies “double down”, using challenging times to put more effort into building brands and strengthening relations with customers. It works
Mark Tanner notes that China has been beavering away for years coming up with innovative ideas that change the way people live, consume and market, and building an innovation culture that is putting its copycat years behind it
2nd Jun 22, 9:49am
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Mark Tanner notes that China has been beavering away for years coming up with innovative ideas that change the way people live, consume and market, and building an innovation culture that is putting its copycat years behind it
Struggling to manage the pandemic, China is caught in a tough spot, reports Mark Tanner. Although there is substantial infrastructure stimulus, there will also be further consumer-specific policies to keep spending ticking along
12th May 22, 9:45am
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Struggling to manage the pandemic, China is caught in a tough spot, reports Mark Tanner. Although there is substantial infrastructure stimulus, there will also be further consumer-specific policies to keep spending ticking along
Mark Tanner discusses the pitfalls and risks of marketing in China where consumers are super-sensitive to geopolitics, and mass consumer boycotts can have huge impacts. But there are ways to avoid the worst
21st Apr 22, 10:08am
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Mark Tanner discusses the pitfalls and risks of marketing in China where consumers are super-sensitive to geopolitics, and mass consumer boycotts can have huge impacts. But there are ways to avoid the worst
Border closures and lockdowns have changed everywhere, including China, where Shanghai-based Kiwi Mark Tanner reports how those changes have affected both wine tourism and the tourists themselves
24th Mar 22, 10:02am
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Border closures and lockdowns have changed everywhere, including China, where Shanghai-based Kiwi Mark Tanner reports how those changes have affected both wine tourism and the tourists themselves
Is China about to join the few countries that have risen out of the 'middle-income trap?' Shanghai-based Kiwi Mark Tanner traces China's journey to become a 'high income country'
10th Mar 22, 11:13am
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Is China about to join the few countries that have risen out of the 'middle-income trap?' Shanghai-based Kiwi Mark Tanner traces China's journey to become a 'high income country'
Mark Tanner notes that few of Beijing’s catchphrases have impacted the way businesses and brands behave as swiftly as 'Common Prosperity'. We’re likely to see toned-downed displays of wealth in China
27th Nov 21, 5:06pm
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Mark Tanner notes that few of Beijing’s catchphrases have impacted the way businesses and brands behave as swiftly as 'Common Prosperity'. We’re likely to see toned-downed displays of wealth in China
Mark Tanner finds increasing signals that China’s re-opening may not be too far away. And that will restore relationships beyond screens, emails and WeChat messages and hopefully make everyone a little more connected again
23rd Oct 21, 11:15am
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Mark Tanner finds increasing signals that China’s re-opening may not be too far away. And that will restore relationships beyond screens, emails and WeChat messages and hopefully make everyone a little more connected again
Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
25th Aug 21, 5:02pm
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Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
Mark Tanner reviews the impact of China’s new birth rate-boosting regulations on foreign brands
29th Jul 21, 5:00am
Mark Tanner reviews the impact of China’s new birth rate-boosting regulations on foreign brands