Rhys Griffiths

The pressure is on deer farming to demonstrate its value within a modern farming business against other livestock species, or other land uses

The pressure is on deer farming to demonstrate its value within a modern farming business against other livestock species, or other land uses

Deer farmers face an outlook where venison returns are strong, demand is broadening and the first signs of stabilisation are appearing in the national herd. Only velvet markets need work

Deer farmers face an outlook where venison returns are strong, demand is broadening and the first signs of stabilisation are appearing in the national herd. Only velvet markets need work

The deer industry is focused on turning around a difficult season where venison demand remained steady, but the velvet sector has had a more difficult time. However optimism new initiatives will pay off is high

The deer industry is focused on turning around a difficult season where venison demand remained steady, but the velvet sector has had a more difficult time. However optimism new initiatives will pay off is high

An impasse in valuable deer velvet sales to China has been resolved but still awaits government approval in both countries

An impasse in valuable deer velvet sales to China has been resolved but still awaits government approval in both countries

Targeted marketing in high-end food service sectors in the US, Europe and China is bringing handsome rewards outside of the traditional commodity markets

Targeted marketing in high-end food service sectors in the US, Europe and China is bringing handsome rewards outside of the traditional commodity markets

COVID ravaged the foodservice markets for venison cuts, but the velvet markets remained strong. Now new marketing efforts by the deer industry are bringing more diversification just as the foodservice markets return

COVID ravaged the foodservice markets for venison cuts, but the velvet markets remained strong. Now new marketing efforts by the deer industry are bringing more diversification just as the foodservice markets return

There has been an explosion in consumer demand for consumer-ready velvet-based products in Korea. China looks ready to follow

There has been an explosion in consumer demand for consumer-ready velvet-based products in Korea. China looks ready to follow

Asian consumers who have a cultural connection with velvet, both through TCM and new healthy functional foods, are driving rising demand for velvet products

Asian consumers who have a cultural connection with velvet, both through TCM and new healthy functional foods, are driving rising demand for velvet products