Marketing

27 Feb 19, 4:59pm

Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
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Annual bank advertising spend highest for five years

1 Feb 19, 9:55am

Gareth Vaughan

BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
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Better returns from better market signals

10 Oct 18, 10:32am

Guy Trafford

2 comments

Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
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Investment needed for red meat sector to realise sustainable advantage

9 Oct 18, 4:53pm

Guest

With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
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The rise and fall of Fullerton Markets in Wellington

7 Sep 18, 5:00am

Gareth Vaughan

5 comments

How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
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How useful are banks' home loan borrowing calculators?

1 Sep 18, 9:05am

Gareth Vaughan

16 comments

Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently
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China presents opportunity, and complexity

3 Aug 18, 8:36am

Allan Barber

Red meat exporters schooled in the key factors needed to succeed in China - and not risking it all there despite the lures is also a core takeaway
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Big four banks push advertising spending higher

26 Jul 18, 9:57am

Gareth Vaughan

1 comment

New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
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Levy increase targets investment in essential areas

27 Jun 18, 7:02am

Allan Barber

1 comment

Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
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The goal: to be world famous in food

3 May 18, 8:47am

Guest

St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
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Why synthetic meat could be the best thing to happen to us - part 2

20 Apr 18, 11:40am

Guest

6 comments

When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
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Why synthetic meat could be the best thing to happen to us

19 Apr 18, 8:33am

Guest

10 comments

Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
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NZ banks lift advertising spend

2 Feb 18, 10:11am

Gareth Vaughan

Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
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TSB's 12-month brand renewal

3 Oct 17, 8:37am

David Hargreaves

TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
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NZ banks reduce advertising spending

8 Aug 17, 4:02pm

Gareth Vaughan

Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
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This week's guest Top 10

4 Aug 17, 10:15am

Tom Coupe

24 comments

Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
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The 2017 general election looks set to be the social media election

27 Feb 17, 11:46am

Guest

36 comments

A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election
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