Marketing

27 Feb 19, 4:59pm
Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
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1 Feb 19, 9:55am
BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
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10 Oct 18, 10:32am
Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
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9 Oct 18, 4:53pm
With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
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7 Sep 18, 5:00am
How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
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1 Sep 18, 9:05am
Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently
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3 Aug 18, 8:36am
Red meat exporters schooled in the key factors needed to succeed in China - and not risking it all there despite the lures is also a core takeaway
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26 Jul 18, 9:57am
New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
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27 Jun 18, 7:02am
Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
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3 May 18, 8:47am
St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
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20 Apr 18, 11:40am
When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
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19 Apr 18, 8:33am
Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
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2 Feb 18, 10:11am
Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
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3 Oct 17, 8:37am
TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
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8 Aug 17, 4:02pm
Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
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4 Aug 17, 10:15am
Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
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27 Feb 17, 11:46am
A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election 
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7 Feb 17, 4:48pm
New Zealand banks reduce advertising spending to lowest level in seven years
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16 Jan 17, 1:53pm
BNZ appoints new head of retail banking & marketing who the bank's CEO says has a 'strong track record of lifting customer satisfaction'
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20 Sep 16, 7:30am
Siah Hwee Ang says Shanghai provides a glimpse of how Chinese cities can evolve
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