1st May 19, 5:39pm
Guy Trafford lays out a specialist approach that some parts of NZ agriculture are turning to, and notes that Fonterra recently seems to be pulling back from seeking high-end margins
Guy Trafford lays out a specialist approach that some parts of NZ agriculture are turning to, and notes that Fonterra recently seems to be pulling back from seeking high-end margins
27th Feb 19, 4:59pm
Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
1st Feb 19, 9:55am
BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
10th Oct 18, 10:32am
Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
9th Oct 18, 4:53pm
With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
7th Sep 18, 5:00am
How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
1st Sep 18, 9:05am
Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently
Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently
3rd Aug 18, 8:36am
Red meat exporters schooled in the key factors needed to succeed in China - and not risking it all there despite the lures is also a core takeaway
Red meat exporters schooled in the key factors needed to succeed in China - and not risking it all there despite the lures is also a core takeaway
26th Jul 18, 9:57am
New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
27th Jun 18, 7:02am
Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
3rd May 18, 8:47am
St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
20th Apr 18, 11:40am
When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
19th Apr 18, 8:33am
Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
2nd Feb 18, 10:11am
Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
3rd Oct 17, 8:37am
TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
8th Aug 17, 4:02pm
Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
4th Aug 17, 10:15am
Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
27th Feb 17, 11:46am
A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election
A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election
7th Feb 17, 4:48pm
New Zealand banks reduce advertising spending to lowest level in seven years
New Zealand banks reduce advertising spending to lowest level in seven years
16th Jan 17, 1:53pm
BNZ appoints new head of retail banking & marketing who the bank's CEO says has a 'strong track record of lifting customer satisfaction'
BNZ appoints new head of retail banking & marketing who the bank's CEO says has a 'strong track record of lifting customer satisfaction'
