Marketing

Mark Tanner warns that outsource manufacturing to China for a quality product while contributing little more than a brand label and marketing is an opportunity for that contract manufacturer to offer the same product at better value independently

Mark Tanner warns that outsource manufacturing to China for a quality product while contributing little more than a brand label and marketing is an opportunity for that contract manufacturer to offer the same product at better value independently

Mark Tanner says new in-market analysis in China shows a shift in consumer preference – from price-led purchasing to choices anchored in quality and brand strength

Mark Tanner says new in-market analysis in China shows a shift in consumer preference – from price-led purchasing to choices anchored in quality and brand strength

Mark Tanner says there are plenty of Chinese consumers prioritising price. But there are also tens of millions who are willing to pay more for products they perceive to be safer, better, or more 'emotionally resonant'

Mark Tanner says there are plenty of Chinese consumers prioritising price. But there are also tens of millions who are willing to pay more for products they perceive to be safer, better, or more 'emotionally resonant'

A looming workforce crisis in NZ tourism and hospitality threatens industry growth plans, Anthony Brien says

A looming workforce crisis in NZ tourism and hospitality threatens industry growth plans, Anthony Brien says

Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities

Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities

Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands

Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands

Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration

Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration

Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being

Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being

Allan Barber wonders what makes most sense for the red meat livestock sector in a future of uninspiring demand and low returns

Allan Barber wonders what makes most sense for the red meat livestock sector in a future of uninspiring demand and low returns

Nathan Guy responds to the accusation the red meat industry hasn't done enough, or showed the sticking power necessary, to build its brand internationally

Nathan Guy responds to the accusation the red meat industry hasn't done enough, or showed the sticking power necessary, to build its brand internationally

Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it

Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it

Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election

Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election

Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market

Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market

Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments

Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments

How will we know if the spring real estate market is really on the up, or whether any lift is just a weak shadowing of the changing season?

How will we know if the spring real estate market is really on the up, or whether any lift is just a weak shadowing of the changing season?