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Marketing

Mark Tanner notes that few of Beijing’s catchphrases have impacted the way businesses and brands behave as swiftly as 'Common Prosperity'. We’re likely to see toned-downed displays of wealth in China
27th Nov 21, 5:06pm
by Guest
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Mark Tanner notes that few of Beijing’s catchphrases have impacted the way businesses and brands behave as swiftly as 'Common Prosperity'. We’re likely to see toned-downed displays of wealth in China
Mark Tanner finds increasing signals that China’s re-opening may not be too far away. And that will restore relationships beyond screens, emails and WeChat messages and hopefully make everyone a little more connected again
23rd Oct 21, 11:15am
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Mark Tanner finds increasing signals that China’s re-opening may not be too far away. And that will restore relationships beyond screens, emails and WeChat messages and hopefully make everyone a little more connected again
Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
25th Aug 21, 5:02pm
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Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
Mark Tanner reviews the impact of China’s new birth rate-boosting regulations on foreign brands
29th Jul 21, 5:00am
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Mark Tanner reviews the impact of China’s new birth rate-boosting regulations on foreign brands
Mark Tanner reports on how tough it can be to be a student in China as many parents strive for increasingly higher definitions of success and achievements in the competitive world of 1.4 billion people
2nd Jul 21, 10:53am
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Mark Tanner reports on how tough it can be to be a student in China as many parents strive for increasingly higher definitions of success and achievements in the competitive world of 1.4 billion people
Quality healthcare services are hard to find for most people in China. Mark Tanner reports that big tech is seizing the opportunity and is rolling out innovative services, some of which other countries could copy to meet their deficits
2nd Jun 21, 4:23pm
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Quality healthcare services are hard to find for most people in China. Mark Tanner reports that big tech is seizing the opportunity and is rolling out innovative services, some of which other countries could copy to meet their deficits
After years of living in choking pollution, Mark Tanner is watching China start a halting transition to 'sustainable environmentalism' led by young people. This gives brands with authentic sustainability a head-start advantage
12th May 21, 8:00pm
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After years of living in choking pollution, Mark Tanner is watching China start a halting transition to 'sustainable environmentalism' led by young people. This gives brands with authentic sustainability a head-start advantage
Mark Tanner looks at the remarkable rise of the community group buying movement in China, and assesses how businesses can tap into this powerful online channel
17th Apr 21, 11:46am
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Mark Tanner looks at the remarkable rise of the community group buying movement in China, and assesses how businesses can tap into this powerful online channel
Mark Tanner sees the relations between China and the West becoming increasingly polarised, and working with issues sensitive to China will become an ever-more delicate balancing act for brands straddling markets in both spheres
5th Apr 21, 8:59am
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Mark Tanner sees the relations between China and the West becoming increasingly polarised, and working with issues sensitive to China will become an ever-more delicate balancing act for brands straddling markets in both spheres
Massey University's Teo Susnjak on how Covid-19 broke machine learning, extreme data patterns, wealth and income inequality, bots and propaganda and being primed to believe bad predictions
5th Jun 20, 10:00am
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Massey University's Teo Susnjak on how Covid-19 broke machine learning, extreme data patterns, wealth and income inequality, bots and propaganda and being primed to believe bad predictions
TSB launches a virtual bank, saying the COVID-19 crisis has proven customers can still get personal, human service, but more conveniently via a video call
29th May 20, 2:20pm
TSB launches a virtual bank, saying the COVID-19 crisis has proven customers can still get personal, human service, but more conveniently via a video call
Rebecca Caroe tries to imagine how business marketing will be different post COVID-19. Understanding how clients will respond in the 'new normal' should give some companies a head start
23rd May 20, 5:56pm
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Rebecca Caroe tries to imagine how business marketing will be different post COVID-19. Understanding how clients will respond in the 'new normal' should give some companies a head start
Budget includes $400 million Tourism Recovery Fund to help keep the lights on in the hard hit industry and begin tough recovery
14th May 20, 3:07pm
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Budget includes $400 million Tourism Recovery Fund to help keep the lights on in the hard hit industry and begin tough recovery
Motu researchers on bookshops keeping close from a distance, cows and their unique moos, the best pandemic books, the gift of Fitbit data and how civic technology can help stop the pandemic
27th Mar 20, 10:00am
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Motu researchers on bookshops keeping close from a distance, cows and their unique moos, the best pandemic books, the gift of Fitbit data and how civic technology can help stop the pandemic
Annual advertising spending by New Zealand banks increased by more than a quarter in 2019 with all four major banks recording increases
7th Feb 20, 9:16am
Annual advertising spending by New Zealand banks increased by more than a quarter in 2019 with all four major banks recording increases
Jacinda Ardern signs up for Facebook's advertising transparency rules and will have the party's major election policy costings independently verified
23rd Jan 20, 1:53pm
by admin
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Jacinda Ardern signs up for Facebook's advertising transparency rules and will have the party's major election policy costings independently verified
Wellington Phoenix owner Welnix left out of pocket by sponsorship deal with unlicensed forex company Fullerton Markets
14th Oct 19, 12:00pm
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Wellington Phoenix owner Welnix left out of pocket by sponsorship deal with unlicensed forex company Fullerton Markets
Chris Trotter looks at how different generations see and judge Prime Minister Jacinda Ardern and weighs up what this means for both Labour and National heading into the 2020 election
23rd Sep 19, 7:14am
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Chris Trotter looks at how different generations see and judge Prime Minister Jacinda Ardern and weighs up what this means for both Labour and National heading into the 2020 election
Guy Trafford lays out a specialist approach that some parts of NZ agriculture are turning to, and notes that Fonterra recently seems to be pulling back from seeking high-end margins
1st May 19, 5:39pm
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Guy Trafford lays out a specialist approach that some parts of NZ agriculture are turning to, and notes that Fonterra recently seems to be pulling back from seeking high-end margins
Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
27th Feb 19, 4:59pm
Guy Trafford looks at the various ways to monitor the current farm sales market. And he finds issues in both the honey and kiwifruit industries
BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
1st Feb 19, 9:55am
BNZ, ANZ and ASB drive annual bank advertising spending up 26% to highest level since 2013
Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
10th Oct 18, 10:32am
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Shifting from commodity production styles to meeting targeted consumer demand will require big shifts and a wider view of what the market really is, says Guy Trafford
With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
9th Oct 18, 4:53pm
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With new rules and restrictions coming for red meat farmers, producers have little choice but to 'invest' in the hope consumers will start paying extra for sustainability - something they haven't shown they will do so far
How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
7th Sep 18, 5:00am
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How unlicensed forex & derivatives trader Fullerton Markets came from nowhere to get its name splashed around high profile Wellington events and sports teams
Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently
1st Sep 18, 9:05am
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Five banks & five mortgage borrowing calculators, so how much would each lend interest.co.nz's fictional borrowers? Between $320,000 and $866,000, apparently