New Kiwibank 'brand campaign'

Kiwibank launches new advertising campaign featuring Neil Finn song celebrating its 10th anniversiary

23rd Apr 12, 9:02am by Gareth Vaughan

Kiwibank, busy celebrating its 10th birthday, has launched an advertising campaign featuring 10-year-old children and the Neil Finn song Can you hear us? performed by Jeremy Redmore of Midnight Youth.

In the new campaign, created by Ogilvy, Kiwibank says the 10-year olds are "pledging what they’re standing up for." The bank says it's the first time Finn has allowed a song to be used by a commercial entity.

Kiwibank chief executive Paul Brock said Finn and the bank had agreed that all the proceeds from the first 20,000 downloads of the soundtrack would go to the NZ Music Foundation. Watch the ad on Kiwibank's new look website here.

Kiwibank opened for business in February 2002.

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3 Comments

by Zoltuger | 23rd Apr 12, 1:04pm 1335143080

There was no need to update the kiwibank brand. And now the KB website looks cluttered.

by Father Ted | 23rd Apr 12, 9:40pm 1335174052

I have to agree with Zoltuger. The Kiwibank website has, in my opinion, taken a huge step backwards. It really does look awful.

I also think they've lost the plot with their rebranded TV ads. They just don't resonate with me a Kiwi and a Kiwibank customer. It seems to be the way to go these days - first it was ASB losing the plot and throwing its great branding away (weird IVF ad and current ones not much better) and now Kiwibank has caught the failed rebranding disease. Who'll be next?

by miles | 24th Apr 12, 9:40am 1335217203

The concept of simplistic websites is good which kiwibank seem to have moved towards, but were not all blind so the 20+ fonts are not neccesary. The massive advertising spot taking up the top half is a waste of space and just annoying.

The kiwibank brand is quite innovative usually which you have to give them credit for. I must admit I quite liked the old website.....