Kiwibank, busy celebrating its 10th birthday, has launched an advertising campaign featuring 10-year-old children and the Neil Finn song Can you hear us? performed by Jeremy Redmore of Midnight Youth.
In the new campaign, created by Ogilvy, Kiwibank says the 10-year olds are "pledging what they’re standing up for." The bank says it's the first time Finn has allowed a song to be used by a commercial entity.
Kiwibank chief executive Paul Brock said Finn and the bank had agreed that all the proceeds from the first 20,000 downloads of the soundtrack would go to the NZ Music Foundation. Watch the ad on Kiwibank's new look website here.
Kiwibank opened for business in February 2002.