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Why didn’t the Prime Minister tell his Rotorua audience to simply 'harden-up and stop whining,' it would have saved a lot of time

Public Policy / opinion
Why didn’t the Prime Minister tell his Rotorua audience to simply 'harden-up and stop whining,' it would have saved a lot of time
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Christopher Luxon.

By Chris Trotter*

There is a large measure of cruelty built into the conventional wisdom of business leaders and commentators. Their assumption is always that those who venture into the world of capitalist enterprise do so on the understanding that the only laws that truly count are the laws of the jungle.

They postulate an environment in which failure to grow stronger kills you – and rightly so. The key accomplishment in this ruthless world is to be “adult, adult, adult”, because to be anything less; to adopt the role of supplicant child – especially in relation to the state – is to signal one’s unfitness in a world where only the fittest survive.

Prime Minister Christopher Luxon’s speech to the Rotorua Business Chamber offers us a classic example of this mindset. Why didn’t he simply tell his audience to “harden-up and stop whining”, it would have saved a lot of time.

Instead, he offered his mostly small-to-medium business audience this:

“Like we’re entrepreneurs and businesspeople, and I get it. You know, if you’re not retooling and radically disrupting your business, you ain’t doing the job.

“You know, you have to disrupt yourself aggressively before you get disrupted by global events, and if you keep thinking you want the same business model, the same customer mix, the same margin structure, you know you’ve got to be retooling and refinancing and rehoming, and that’s just the reality of businesspeople all around the world.

“So, my job is to make sure I’m setting up the conditions for you to be able to go create that growth.”

He might just as well have advised a roomful of domestic cats to become lions and tigers.

How does the corner dairy, a small family business that serves its neighbourhood while making just enough money to pay the mortgage, put food on the table, meet its obligations to its primary lender and maintain a modest cushion against adversity supposed to go about “radically disrupting” itself?

How does the husband-and-wife team who purchased a small café and invested every ounce of their energy into transforming it into a thriving business supposed to “aggressively disrupt” themselves in anticipation of a global pandemic?

How can any small-to-medium size business be expected to cope with a government whose economic policies are formulated according to ideologically-derived priorities that materially worsen the economic conditions in which they’re expected to operate? A government which delivers special favours to significant electoral donors? A government which deliberately deprives itself of the revenue required to maintain and/or stimulate a flagging economy?

How should such businesses go about obtaining the financial resources required to re-tool, re-finance, and rehome from banks whose economists see nothing ahead but an extended period of low growth, rising unemployment and falling demand?

More to the point, why should they go on supporting a party led by a man who tells them that if they fail to obtain the sort of resources routinely made available only to large corporations like Unilever and Air New Zealand then they ain’t doing their job?

And why wouldn’t they be sceptical of such a man’s promise to “set up the conditions” so that they – small, undercapitalised businesses – can assume responsibility for generating the economy-wide growth that he and his government have so conspicuously failed to deliver?

Such businessmen and women could be forgiven for asking such a man whether he had ever had to put everything he owned, including the family home, on the line before venturing out into the marketplace? And if his answer is “No.”, then they could also be forgiven for asking where a former senior corporate executive drawing an enormous salary (plus bonuses) acquired the right to tell them to be “adult, adult, adult” and stop behaving like whiny little kids?

Christopher Luxon’s ideological objection to a hands-on state: his objection to his government being forced to play the role of supportive parent to small business “children” struggling to survive; is extremely difficult to reconcile with that same government’s willingness to sanction “fast track” applications that contradict every rule of free-market economics. Who, exactly, is the “parent” and who the “child” in this clientelist business model?

It doesn’t have to be this way. Not every Western government refuses to adopt policies directed specifically at preserving and bolstering the small-to-medium business sector.

As any visitor to Rome will attest, the city is awash with small-to-medium businesses. So much so that New Zealanders can’t help but notice. Tiny retailers, the sort of specialist family-scale enterprises that disappeared from our streets 40 years ago, are everywhere. In the centre of the city even the “supermarkets” are small, their trading space strictly regulated to keep their smaller competitors in business.

Hopeless! Typically Italian! Economically irrational! That would certainly be the response of most New Zealand economists. But Rome has been around for 28 centuries, and in that period of time it’s just possible that the Romans have learned to treat economic theories as transient follies. A city stripped of its small businesses, and the important social layers they support, will be emptier, poorer, and dangerously deficient in economic and cultural diversity.

The wellbeing of a nation may be judged by more than how closely it conforms to the rules of laissez-faire capitalism. Private enterprise will struggle to survive long-term if its only serious defenders are the rootless cosmopolitan elites spawned by forty years of neoliberal globalisation.

Small businesses, precisely because they are the creations of individuals and families who prefer the rigors of self-exploitation to wage slavery, are the bedrock of every functioning market system. Wipe out the smaller stakeholders in capitalism, refuse to defend their interests, and watch what happens. Expect outcomes a great deal worse than a National Party loss.

Christopher Luxon’s failure to understand the importance of the socio-economic makeup of NZ First and Act is astonishing. He clearly hankers for what he reads as the electoral sanity of First-Past-the-Post (FPP) completely unaware of the enormous service provided to New Zealand capitalism by the Mixed Member Proportional (MMP) electoral system.

In fat and happy times, FPP homogenises politics, submerging minority viewpoints in a soft centrist blancmange. In times of economic and social stress, however, FPP feeds the extremes. MMP, by concentrating the insurgents within manageable electoral boundaries, actually protects the system. FPP, by encouraging the discontented to take over one of the two main parties and bend it to their will is by far the greater threat to liberal democracy.

An angry populist party commanding 12 percent of the popular vote is much less likely to inflict lasting damage on the system than one attracting 50 percent – just ask the Americans.

Christopher Luxon’s insulting attitude to the nation’s 200,000 small-to-medium enterprises, the backbone of New Zealand’s “property-owning democracy”, offers further proof of his deficient political education. His top-of-the-head “Captain’s Call” for a third MMP referendum confirms that deficiency beyond reasonable doubt.

In the Prime Minister’s eyes “small” is not beautiful, it is merely proof of inadequate talent and ambition. Capitalism, red in tooth and claw, is his ideal precisely because it encourages players to disrupt themselves aggressively before they are aggressively disrupted. He would point to the fact that most businesses never make it to their second birthday as proof of the need to be “adult, adult, adult”.

Not for him the accommodating policies of the Italians, that is not the way he intends to set up the conditions for small-to-medium enterprises to grow New Zealand. Quite how he would explain away Italy’s 37th global ranking by GDP per capita PPP, while New Zealand sit at 45th is anybody’s guess.

Presumably we’re just not “smacking it” hard enough.


*Chris Trotter has been writing and commenting professionally about New Zealand politics for more than 30 years. He writes a weekly column for interest.co.nz. His work may also be found at http://bowalleyroad.blogspot.com.

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29 Comments

What it confirmed is that PM Luxon fancies himself as a top gun in the business world and has neither understanding nor consideration for those thought to be beneath his status. It is an illusion based on being a not so good CEO of a not so good,  and small,  airline by international standards. Consequently the hubris, humbug and hauteur that inevitably accompanies such a persona, has become the characteristic of a prime ministership that has failed to engage with any positivity with just about all of New Zealand.

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He's also on a hiding to nothing. 

Growth is exponential, and at the end of the day, is physical (virtual can pass the parcel only so long). 

And GROWTH has hit its global limits. Here too, really. Can anyone think of a single activity or land-use, which could be 'doubled' and that rate carried on long-term?  (dreamers aside). 

Luxon - and all who would follow, has failed and will fail. Time we moved the debate on. 

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The generalist however needs to have the awareness that there is also a requirement for specialised knowledge....what is truly needed is the wisdom to know when and how to apply it.

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Agree.

Imo you need to be insightless to want to join and lead the National Party, and that fits, so expect more insightless behaviour. This statement is not intended as an insult, rather an observation of what I see to be the real situation said in fear, sadness and disappointment.

Why fear? Fear for NZ's future as a nation, and for the the effects on those citizens being crushed by the conscienceless policies of the wealthy elites who manipulate financial markets for personal financial gain.

 

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I've often heard that folks with high IQs make for worse managers/executives than folks with high EQs.  It seems obvious that Luxon has a very low EQ; but neither does he impress me as having a very high IQ. I don't get the feeling, for example, that he is really well read, or a knowledge specialist in any particular subject.

I do wonder how he'd go on The Chase.  Whereas other politicians (WP, HC, JA, JB, DL, RD etc.) all give/gave the impression they'd be much better contestants.

  

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I’m getting on a bit and and have some old school friends who have done well in their  professions,  KCs, surgeons, professors and I do notice how deliberate and studied they are in any conversation to the point of being unimaginative. Almost as if they have become so cloistered and conditioned by their work, their relative associates and requisite image that they are over comfortable in that scene and don’t know how to move out of it even if they wanted to. In other words they just can’t jump out of their own shadow.

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Wider, that is my gripe with university siloes and specialisation. As the old saying goes, they learn more and more about less and less until they know everything about sod-all. 

And - particularly with ignorance-filled disciplines like theology or economics, they can become a long way adrift. 

There's nothing like a generalist. 

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Yes, which is why I used The Chase as the example. We can all become great generalists as long as we are curious and read widely.

But there is something to also be said of specialisation - look at ambulance officers, engineers, biologists, etc., for example. You wouldn't want a civil engineer subbing in for an ambulance officer, and you wouldn't want a biologist designing and building a bridge.  Higher learning/specialisation will always remain relevant.

 

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Never stuck with the footy either even though two or three were 1st XV. But a couple of engineers and a teacher did get to play seniors for a few seasons. Nothing like a welcoming elbow in the neck from S F Hill to illustrate life’s reality, beyond the elite,  I suppose.

 

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Foxglove,

You didn't mention his position at Unilever.

He joined Unilever in 1993 and held senior roles at Unilever Canada, becoming president and CEO of the subsidiary in 2008.

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Aye, those years in the Canadian corporate world obviously don’t seem to have helped much.

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Then had the cheek to claim he didn't know what the WEF was - despite Unilever being a WEF "Strategic Partner". 

The guy is a fraud.

 

 

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Italy?

it is expected that, in the current year, Italy's public debt will exceed 3,100 billion euros, with a debt-to-GDP ratio of 138.6%, up from 137.1% at the end of 2025, the highest in the Eurozone.

Italy set to become euro zone's most indebted country, replacing Greece | Reuters

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It is, is it? 

A bit like: We...

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Italy Private Debt accounted for 57.18 % of its Nominal GDP in Mar 2026, compared with a ratio of 57.13 % in the previous quarter.

New Zealand Private Debt accounted for 136.85 % of its Nominal GDP in Dec 2025, compared with a ratio of 136.74 % in the previous quarter.

What is worse I would argue! The public or the private debt? Case closed I assume.

Data is from: https://www.ceicdata.com/en/indicator/italy/private-debt--of-nominal-gdp and https://www.ceicdata.com/en/indicator/new-zealand/private-debt--of-nomi…

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it's all debt that ultimately has to be paid one way or another by the citizens &/or their descendants. Typically by risk premium / interest, fiat devaluation & inflation.

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Public debt is private savings, it's all a balance sheet. Private debt increasing could be an indicator of more business activity so there could be an upside there. 

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No it's not. 

Fiat levering is what you are missing. 

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Italy's also inside the EU, meaning economies of scale are freely available that we don't have.

Most enterprises here are cottage industries with too many steps in the supply chain, which is why things cost so much. Looking at you in particular, construction. 

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Trotter has a rose-colored view of MMP.

There have been 2 elections where the country has sat around for a month after polling day waiting to see who Winston Peter's would join up with to form a government. 

In other words who could offer him the most of what he wanted.

Ridiculous that a minor party has the power to select a new government.

 

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So vote Oppotunity and deprive him of that power 

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"Ridiculous that a minor party has the power to select a new government"

Is it really though? Personally I'm happy to see the excesses of the right and left defanged by being forced to negotiate. Am I happy the increasingly MAGA NZF is potentially that party going forward? No! Hopefully TOP can fill that roll in future? 

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Maybe a shift to STV, like Australia, would make sense - it would ease the burden of voting for who I dislike least. 

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I don't think PM Luxon's criticism is entirely unjustified. Many of these small businesses were given tax payer  funded handouts during COVID. These handouts have created a huge economic setback for NZ as our economy has been one of the slowest of OECD countries to recover. So I can understand Mr. Luxon wanting small business owners to 'grow up'. 

You don't hear any farmers, who could also be referred to as 'small business owners' complaining today when the Labour Government cut farming subsidies 1984, almost overnight. Farmers were forced to grow up immediately and adapt. Arguably NZ farming sector today is now one of the most resilient in the world. 

 

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What handouts? There were loans that had to be paid back and payroll subsidies to stop business being crushed and for people keeping jobs.

Farmers? The difference I guess was farmers were already being kept in business by the taxpayer over many years because........lobbying power? Then the money ran out!

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It is possible that many Rotorua small business owners "Business model" has come to the end of the road.

 

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Not responding to whatever PM Luxon said.

Independently I am frequently irritated by the various business organisations speaking about how government could help them out.  (and that includes local councils)   With little acknowledgement they could address the problem themselves.

We can't run the country where every solution is the responsibility of the central government.

example.  GST.   Near weekly we see somebody advocating GST free for whatever their activity is.

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Thank you Mr Trotter.

Apart from pointing out the absurdities of funding the special interests while ignoring the small businesses, you also alluded to the problems faced by urban areas when these go out of business and all we are left with is supermarkets and mobile phone shops. The social importance of small business is under-rated and never costed, because this would not fit some people's economic models.

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Bravo Chris! 

"the sort of specialist family-scale enterprises that disappeared from our streets 40 years ago, are everywhere."

Yep, free enterprise and self reliance are invisible within the "conservative" party. It's get big, or get out and become a slave to your betters (Corporate overlords/slavemasters) Lobbying power and monoply are the name of the game. 

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