ANZ NZ CEO David Hisco says being ahead of major rivals in brand consideration more important than topping them in customer satisfaction

ANZ NZ CEO David Hisco says being ahead of major rivals in brand consideration more important than topping them in customer satisfaction
David Hisco, chief executive, ANZ New Zealand

By Gareth Vaughan

CEO David Hisco says ANZ New Zealand being at the front of potential customers' minds when they're seeking a new banking product is more important than topping rivals in customer satisfaction surveys.

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