brand management
Struggling to manage the pandemic, China is caught in a tough spot, reports Mark Tanner. Although there is substantial infrastructure stimulus, there will also be further consumer-specific policies to keep spending ticking along
12th May 22, 9:45am
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Struggling to manage the pandemic, China is caught in a tough spot, reports Mark Tanner. Although there is substantial infrastructure stimulus, there will also be further consumer-specific policies to keep spending ticking along
Mark Tanner discusses the pitfalls and risks of marketing in China where consumers are super-sensitive to geopolitics, and mass consumer boycotts can have huge impacts. But there are ways to avoid the worst
21st Apr 22, 10:08am
2
Mark Tanner discusses the pitfalls and risks of marketing in China where consumers are super-sensitive to geopolitics, and mass consumer boycotts can have huge impacts. But there are ways to avoid the worst