NZ Inc China Strategy
Professor Ang describes Wal-Mart's Chinese dilemmas to show how the pitfalls can dull the opportunities even when you get it right in China
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Professor Ang describes Wal-Mart's Chinese dilemmas to show how the pitfalls can dull the opportunities even when you get it right in China
The scandal raises major questions about the true quality of foreign brands, ethics, and the premiums consumers are willing to pay, says Professor Ang
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The scandal raises major questions about the true quality of foreign brands, ethics, and the premiums consumers are willing to pay, says Professor Ang
To get the full advantage of marketing in China, we need to adapt our brands for use there - and not ignore the growing number of Chinese visiting here, says Professor Ang
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To get the full advantage of marketing in China, we need to adapt our brands for use there - and not ignore the growing number of Chinese visiting here, says Professor Ang
Far quicker than anticipated, China is becoming a major net international investor just as overall foreign investment into New Zealand has seen a sizable drop. Siah Hwee Ang investigates
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Far quicker than anticipated, China is becoming a major net international investor just as overall foreign investment into New Zealand has seen a sizable drop. Siah Hwee Ang investigates
New aggressive goals for New Zealand's relationship with China in the new NZ Inc China Strategy are reviewed by Professor Ang
New aggressive goals for New Zealand's relationship with China in the new NZ Inc China Strategy are reviewed by Professor Ang