Rockit

Mark Tanner observes that as the world becomes more tech-driven, it is the human touches that will stand out most

Mark Tanner observes that as the world becomes more tech-driven, it is the human touches that will stand out most

Mark Tanner sees three new trends developing in the dynamic Chinese consumer markets; fusion of traditional values, human interaction instead of AI, and deep personalisation made possible by AI and smart manufacturing

Mark Tanner sees three new trends developing in the dynamic Chinese consumer markets; fusion of traditional values, human interaction instead of AI, and deep personalisation made possible by AI and smart manufacturing

Mark Tanner says magic happens in China when brands collaborate in unexpected, fearless ways that likely wouldn't happen in the West

Mark Tanner says magic happens in China when brands collaborate in unexpected, fearless ways that likely wouldn't happen in the West

Mark Tanner says Chinese consumers are saving more of their paychecks, bruised by their losses in residential property. Conspicuous consumption is lower but there are still many bright spots, especially related to 'experiences'

Mark Tanner says Chinese consumers are saving more of their paychecks, bruised by their losses in residential property. Conspicuous consumption is lower but there are still many bright spots, especially related to 'experiences'

From EVs to everyday Robots: China’s next big thing for marketers to watch

From EVs to everyday Robots: China’s next big thing for marketers to watch

In China's evolving consumer markets, one very public dispute encapsulates the tension between the customer push for authenticity and the corporate drive to maintain standards everywhere

In China's evolving consumer markets, one very public dispute encapsulates the tension between the customer push for authenticity and the corporate drive to maintain standards everywhere

From Sydney to Shanghai: how the Chinese diaspora shapes (and sometimes misguides) market entry into mainland China and growth

From Sydney to Shanghai: how the Chinese diaspora shapes (and sometimes misguides) market entry into mainland China and growth

Five times the average price of an apple in China: Mark Tanner traces how Rockit is maintaining a premium and growing over 50% annually

Five times the average price of an apple in China: Mark Tanner traces how Rockit is maintaining a premium and growing over 50% annually