Managed funds outside of KiwiSaver are still in recovery mode after suffering a one-two punch in the form of the national savings scheme and the financial crisis.
Reserve Bank data shows funds under management end of March 2011 (excluding KiwiSaver) are still NZ$1 billion shy of what they were end of March 2008.
While KiwiSaver funds under management have risen in that same period of time from NZ$749 million to NZ$8.6 billion, non-KiwiSaver funds fell from NZ$60.4 billion end of March 2008 to NZ$59.2 billion for the same quarter this year.
A spokesman for the Investment Savings and Insurance Association said it stood to reason the recovery has been slow because non-KiwiSaver funds suffered the effects of the market crash on top of a redirection of funds into KiwiSaver.
"The industry acknowledges that KiwiSaver has to a large extent cannibalised from other product categories,'' said Stephen Leslie.
"Those other funds have reduced as KiwiSaver took off so there's not alot of of new money flowing into to other funds.''
Leslie said the funds management industry has been transformed markedly in the last decade with some insurance mainstays demutualizing, the introduction of personal investment entities (PIEs) and then KiwiSaver. To read more on PIEs see this explanation by Inland Revenue's website.
Leslie said once popular "Whole of Life" insurance policies and endowment funds are dying a slow death.
"They've been on their way out for 10 years now, ever since AMP and National Mutual demutualised. They're an old legacy contract that will slowly disappear.''
With shareholders in line for pay-outs, the bonus structure of the products became unsustainable, said Leslie.
Unit trusts have also seen a slow erosion in volume and popularity from NZ$15 billion December 2003 to NZ$13.6 billion end of March 2011.
Although National's proposed changes to KiwiSaver (announced as part of Budget 2011) reduce the relative attractiveness of KiwiSaver, Leslie said it was the industry's view that it was still the "best option" in terms of retirement savings vehicles. (See National's KiwiSaver policy changes here).
Workplace Savings has challenged that notion and said the removal of the tax exemption on employer contributions and the halving of the Member Tax Credits (from a maxiumum of $1,043 to $521 effective July 1, 2011) meant that alternative work place schemes may in fact prove a better option for some individuals. That's in part due to some superannuation schemes having greater flexibillity in terms of access to funds before age 65 and bonus features like complementary life insurance.
(For more on Workplace Savings reaction to Budget 2011 read this article by Amanda Morrall.)
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