Harcourts has reported receiving "serious interest" and multiple offers from Chinese millionaires and billionaires in the NZ$825 million worth of luxury New Zealand residential, rural and commercial real estate it is showcasing at the official New Zealand Pavillion at the Shanghai Expo.
The enthusiasm about selling New Zealand property to wealthy Chinese investors from a NZ government-funded pavillion in Shanghai comes as the government begins a debate about whether to allow sales of New Zealand farm land to Chinese and other foreign investors.
The showcase of 57 properties and projects listed by Harcourts from Whangarei to Queenstown is being presented by North Shore-based Cooper and Co, a franchise within the Harcourts group.
Harcourts' Cooper & Co Managing Director Martin Cooper said the feedback had been very positive and he was confident sales would follow.
“The feedback we’ve had from the hundreds of high net-worth Chinese we’ve presented to so far has been encouraging to say the least,” he said.
“A number of offers have already been made and there is serious interest in many more of the properties and projects we’ve showcased, with a lot of the potential buyers indicating they would like to take the next step and travel to New Zealand to inspect in person what they’re interested in."
There were 57 properties and projects listed which were worth NZ$825 million according to Harcourts.
Harcourts Cooper & Co said it had secured the opportunity to host invited guests at the New Zealand Pavilion at the World Expo in Shanghai so they could "learn more about New Zealand and get a taste of our lifestyle."
"The properties included in the Exposure Shanghai initiative include Auckland waterfront homes priced at up to NZ$14 million and premium multi-million dollar lifestyle properties in the Rodney District, along with a selection of high-value rural and commercial properties and exciting development projects from around the country too," Cooper said.
Harcourts New Zealand CEO Hayden Duncan said there was a limited pool of local buyers for high-end property and development projects in New Zealand so targeting overseas buyers was logical.
“Cooper & Co have recognised that China is a key source of investment and new immigrants, and have put an immense amount of work into this project, being the only real estate company to date to secure an opportunity to use the New Zealand Pavilion at Expo and NZTE’s New Zealand Centre, building and connecting with an exceptional database of potential buyers in China and establishing relationships for future marketing initiatives too.”
Cooper & Co’s partners included Luxury Portfolio, Umoview, Open2view, ANZ, Austar Immigration Group, Sunteam and Graphic Detail.
"An 18-strong Harcourts team have made the trip to Shanghai to present the properties to prospective buyers, with those who do not speak Mandarin being supported by translators," Harcourts said.
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