The Bank of New Zealand (BNZ) has hired Craig Herbison, the general manager of brand and marketing communications at Telstra's directories business in Melbourne, to fill its new chief marketing officer role.
Herbison was born in Invercargill and will join BNZ's leadership team at the end of the month, BNZ CEO Andrew Thorburn said.
"We know that he (Herbison) has the drive, fine tuned customer focus and proven track record to move our brand forward and we welcome him to our leadership team,” Thorburn said.
Prior to Sensis, Australia's equivalent of New Zealand's Yellow Pages Group, Herbison worked as director for marketing and brand at Telecom's retail division, and was regional general manager for brand and communications at Vodafone. He has also worked for advertising and marketing agencies including STW Group in Australia, WPP in London; TBWA-GGT in London; and Ogilvy Interactive also in London.