Keith Cooper

Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps

Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps

Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy

Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy

Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation

Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation

Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly

Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly

Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns

Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns

Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?

Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?