By Gareth Vaughan
Westpac NZ says its new "Get Feedback" service will allow small and medium sized businesses, or SMEs, to "really mine into" what customers feel and think about them, win back disgruntled customers, and boost their bottom lines.
Simon Pomeroy, Westpac's head of digital banking and customer experience, told interest.co.nz Get Feedback was an Australasian banking first, and potentially a world banking first.
"We've been doing trialling with range of businesses from retailers to hospitality to professional services, and one of the key pieces of feedback we're getting from different organisations of different sizes and (in) different industries is this is the first time they've truly managed to get actionable insight into what their customers think and be able to respond to it," said Pomeroy.
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