Business
New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
26th Jul 18, 9:57am
by
*This article was published in our email for paying subscribers early on Thursday morning. See here for more details and how to subscribe.
1 Comments
by
Nic Johnson
|
26th Jul 18, 10:13am
I don't even need to read the article on this one! In early economics lessons you are taught that the existence of advertising spending is in itself evidence that 'perfect competition' doesn't exist. The fact that advertising spend has gone up 38% (at the end of the credit cycle) would suggest to me that we are very far away from having perfect competition in our banking industry.
We welcome your comments below. If you are not already registered, please register to comment.
Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.