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19th Aug 14, 8:00am
Professor Ang describes Wal-Mart's Chinese dilemmas to show how the pitfalls can dull the opportunities even when you get it right in China
Professor Ang describes Wal-Mart's Chinese dilemmas to show how the pitfalls can dull the opportunities even when you get it right in China
19th Aug 14, 8:00am
5th Aug 14, 9:42am
The scandal raises major questions about the true quality of foreign brands, ethics, and the premiums consumers are willing to pay, says Professor Ang
The scandal raises major questions about the true quality of foreign brands, ethics, and the premiums consumers are willing to pay, says Professor Ang
5th Aug 14, 9:42am
21st Jul 14, 3:57pm
To get the full advantage of marketing in China, we need to adapt our brands for use there - and not ignore the growing number of Chinese visiting here, says Professor Ang
To get the full advantage of marketing in China, we need to adapt our brands for use there - and not ignore the growing number of Chinese visiting here, says Professor Ang
21st Jul 14, 3:57pm
24th Jul 13, 5:14pm
NZ banks spent $55 mln on advertising during the 1st half of 2013, led by ANZ and ASB
NZ banks spent $55 mln on advertising during the 1st half of 2013, led by ANZ and ASB
24th Jul 13, 5:14pm
23rd Apr 13, 1:32pm
Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns
Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns
23rd Apr 13, 1:32pm
26th Sep 12, 6:56am
ANZ to announce end of National bank brand and integration of National customers into ANZ bank later today, DomPost reports; ANZ says no decision made yet
ANZ to announce end of National bank brand and integration of National customers into ANZ bank later today, DomPost reports; ANZ says no decision made yet
26th Sep 12, 6:56am
12th Sep 12, 4:20pm
ANZ and National Bank customer and staff move to a single IT platform set to go live from late October
ANZ and National Bank customer and staff move to a single IT platform set to go live from late October
12th Sep 12, 4:20pm
24th Jul 12, 4:20pm
ANZ NZ again lavishes advertising spend on its ANZ brand, spending more than 4 times what it spent on the National Bank in 1st 6 months of year
ANZ NZ again lavishes advertising spend on its ANZ brand, spending more than 4 times what it spent on the National Bank in 1st 6 months of year
24th Jul 12, 4:20pm
2nd Mar 12, 4:05pm
Concern over future of National Bank brand 'storm in teacup' with 99% of customers just wanting good service, says ANZ NZ boss
Concern over future of National Bank brand 'storm in teacup' with 99% of customers just wanting good service, says ANZ NZ boss
2nd Mar 12, 4:05pm