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Allan Barber welcomes the commitment of $65 million in funding to the Red Meat PGP and is cheered by the progress. Your view?

Rural News
Allan Barber welcomes the commitment of $65 million in funding to the Red Meat PGP and is cheered by the progress. Your view?
The red meat industry has agreed to work together to adopt best practice by sheep and beef farmers, as part of a $65 million sector development project.

By Allan Barber

Yesterday’s announcement of the Red Meat PGP Collaboration Programme for Greater Farmer Profitability at a total investment of $65 million is fantastic news for the whole industry.

The key words are ‘collaboration’ and ‘farmer profitability’.

The first of these has usually been notable by its absence, while the second combination of words has only been evident at irregular intervals.

Half the funding will be made available from the Ministry for Primary Industries’ Primary Growth partnership fund, while 30% will come from farmers through Beef & Lamb New Zealand and Meat Board reserves and the balance from six meat companies, two banks (ANZ and Rabobank) and Deloitte.

Beef & Lamb’s contribution is contingent on levy paying farmers voting in support of the proposal at its annual meeting on 8th March. Although nothing is ever certain, it would be a shock if this support wasn’t forthcoming, because the programme represents a significant step towards fulfilling the objectives of the Red Meat Sector Strategy conducted by Deloitte and completed nearly two years ago.

The aim of the programme is to lift the performance of all farmers to match that of the best performers which was identified in the strategy as the best way of improving industry profitability.

There is a significant gap between the top and bottom performers in farming methods and profitability. If this gap can be closed the gains for the sector and New Zealand are enormous.

The participation of the six meat processors – AFFCO, Alliance, ANZCO, Blue Sky, Progressive Meats and Silver Fern Farms – is as meaningful as it is welcome.

These are the key sheep meat processors which is recognition that it is the sheep meat sector in particular where the greatest gains are to be made.

However the focus behind the farm gate shouldn’t obscure the fact that there are substantial gains to be made from greater collaboration in the market place.

A striking aspect of yesterday’s press releases by MPI, Beef and Lamb NZ, Alliance and Silver Fern Farms was the difference in tone between the statements by the two meat companies and the enthusiasm with which Beef & Lamb is greeting the opportunity.

The tone of Silver Fern Farms’ press release was less than enthusiastic, emphasising the need for a levy vote in support before the programme could begin and the care taken to ensure this programme did not cut across SFF’s Farm IQ programme which was the first project out of the blocks.

In spite of a first sentence which confirmed SFF’s support for the collaboration programme, the main impression from the statement was that the company was a somewhat unwilling participant and would be guided by the farmers’ decision. If this happened not to be supportive, I was left with the feeling SFF would not be particularly upset.

In comparison with Keith Cooper’s guarded support for the programme, Alliance CEO Grant Cuff was positively euphoric, stating:

"This new coordinated collaborative initiative will enhance the knowledge and capability in the sheep and beef sector and help improve farm performance, productivity and profitability."

"New Zealand can make significant gains in its export earnings by ensuring all parts of the value chain collaborate so suppliers are using the best available farm and business management practice and tools."

"This initiative is an important step in the implementation of the Red Meat Sector Strategy. We’re supportive of any steps to lift the industry’s game and improve on-farm profitability," he said

After my recent call for a sheep meat strategy, I am cheered by this progress.

Admittedly results won’t happen immediately, but it provides an investment over several years during which industry participants will work together for the collective good.

This must be one of the best possible outcomes for an industry which is noted more for its divisiveness than its potential to cooperate in the interest of a better future for all the parties.


Current lamb prices from all processors and saleyards are here »


Allan Barber is a commentator on agribusiness, especially the meat industry, and lives in the Matakana Wine Country where he runs a boutique B&B with his wife. You can contact him by email at or read his blog here »

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Keith Cooper sees himself as the White Knight of the Meat Industry and will view this initiative as a shot across the bow of his little baby , Farm IQ .

All partiipants in this supposed silver bullet need to focus on what will keep us profitable , ie , production systems that are practical and not overly time consuming , toll killing which would lower overheads by millions and proper in-market intelligence .

I cringe at the prospect of compulsory EID tagging of sheep , it is onerous and adds no value at all in the marketplace - the current economic situation shows that to be wholly true . Voluntary use of tags on farm is fine if you can be bothered but really farming is about feeding - it aint rocket science .

Too often in this country we bend over far more often than we need too for "trade opportunities" , the reality is that price is still the key driver of demand . I urge all farmers to welcome this PGP project but view very critically otherwise we will end up doing compliance non-stop for no extra benefit whatsoever . BLNZ in particular needs to take heed of this as theoretically they represent levy payers and I interpret that as normal levy paying farmers not Landcorp , SFF and Alliance.