New BNZ sponsored Victoria University based professor aims to help develop 'more holistic understanding' of Asian market for NZ businesses

New BNZ sponsored Victoria University based professor aims to help develop 'more holistic understanding' of Asian market for NZ businesses

Professor Siah Hwee Ang has been appointed the inaugural holder of the BNZ Chair in Business in Asia.

Based at Victoria University's Business School, the position has been established to focus on how New Zealand businesses can succeed in the Asian market, BNZ says.

The position is funded through the Victoria University Foundation by principal sponsor BNZ, plus the Ministry of Foreign Affairs and Trade, the Ministry of Business, Innovation and Employment, and New Zealand Trade and Enterprise.

Ang was most recently Professor of Strategy at the University of Auckland Business School. He has also previously taught at Cass Business School, City University, London and the National University of Singapore Business School, where he did a BBA (Honours) in Finance and PhD. He will lead executive training, teaching, research and public outreach programmes targeted at helping develop innovative and effective engagement with Asia by New Zealand businesses, BNZ says.

“Asia is a diverse market and so our knowledge is relatively dispersed,” Ang says.

“I am glad to be part of an effort to establish a more holistic understanding of the market and to enhance New Zealand business capabilities in Asia."

 



 

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