Deer farming

The pressure is on deer farming to demonstrate its value within a modern farming business against other livestock species, or other land uses

The pressure is on deer farming to demonstrate its value within a modern farming business against other livestock species, or other land uses

Deer farmers face an outlook where venison returns are strong, demand is broadening and the first signs of stabilisation are appearing in the national herd. Only velvet markets need work

Deer farmers face an outlook where venison returns are strong, demand is broadening and the first signs of stabilisation are appearing in the national herd. Only velvet markets need work

Deer farming is developing into a worthwhile complement with other livestock, especially sheep on hill country, and the costs can be lower. It diversifies risk

Deer farming is developing into a worthwhile complement with other livestock, especially sheep on hill country, and the costs can be lower. It diversifies risk

Farmers of deer livestock have faced tough times for venison but that market is on the comeback, even if the velvet market is still facing challenges. But deer farmers are looking forward more optimistically now

Farmers of deer livestock have faced tough times for venison but that market is on the comeback, even if the velvet market is still facing challenges. But deer farmers are looking forward more optimistically now

Technology is not only playing an increasing role on farms, but in Marlborough it is juicing a big comeback for livestock farming. Justin Stevens explains his farm's transformation to Angus Kebbell

Technology is not only playing an increasing role on farms, but in Marlborough it is juicing a big comeback for livestock farming. Justin Stevens explains his farm's transformation to Angus Kebbell

Large diversified livestock farming businesses that focus on high-end progeny can flourish with savvy management and good teamwork. Tom Macfarlane explains his operational philosophy to Angus Kebbell

Large diversified livestock farming businesses that focus on high-end progeny can flourish with savvy management and good teamwork. Tom Macfarlane explains his operational philosophy to Angus Kebbell

Targeted marketing in high-end food service sectors in the US, Europe and China is bringing handsome rewards outside of the traditional commodity markets

Targeted marketing in high-end food service sectors in the US, Europe and China is bringing handsome rewards outside of the traditional commodity markets

In the tough deer industry, some growers stand out with vertical integration of businesses that reach international markets. But in the end, it is on-farm prowess that matters. Angus Kebbell reports

In the tough deer industry, some growers stand out with vertical integration of businesses that reach international markets. But in the end, it is on-farm prowess that matters. Angus Kebbell reports

Real research is advancing on the immuno-supportive effects of velvet. The science behind this work, and its functional nutrition properties is reviewed with AgResearch's Dr Stephen Haines

Real research is advancing on the immuno-supportive effects of velvet. The science behind this work, and its functional nutrition properties is reviewed with AgResearch's Dr Stephen Haines

Despite higher product prices across the board at present, this is unusual, and mixed farming strategies build resilience in livestock farming businesses

Despite higher product prices across the board at present, this is unusual, and mixed farming strategies build resilience in livestock farming businesses

COVID ravaged the foodservice markets for venison cuts, but the velvet markets remained strong. Now new marketing efforts by the deer industry are bringing more diversification just as the foodservice markets return

COVID ravaged the foodservice markets for venison cuts, but the velvet markets remained strong. Now new marketing efforts by the deer industry are bringing more diversification just as the foodservice markets return

The very tough 2020 and 2021 for the deer industry has triggered an industry re-think on marketing and that is now yielding results that are starting to flow though to on-farm returns

The very tough 2020 and 2021 for the deer industry has triggered an industry re-think on marketing and that is now yielding results that are starting to flow though to on-farm returns

Deer Improvement programme hopes high

Deer Improvement programme hopes high

Solid demand at early weaner deer sales

Solid demand at early weaner deer sales