Fonterra defends milk powder auction system

Fonterra defends milk powder auction system
Calls are mounting for a review of Fonterra's online auction system amid concerns it is helping drive down international dairy prices. In an open letter to dairy farmers in the NZ Herald, Open Country Cheese director Wyatt Creech said the auction system had exaggerated the decrease in price, with customers sure they would be able to buy for less the following month. Fonterra is the world's biggest dairy exporter and launched its internet-based sales auction called globalDairyTrade in July to set a global reference point for dairy products and try to keep up with volatile markets. The average price in Fonterra's sixth trading event in December for whole milk powder across all products and contract periods was US$2223 ($4203.50) a tonne. This was 14% down on the previous auction and 49 % down on the first sale in July. "The price continues to fall as buyers take short positions in the market and stocks build," Creech said."It is all too convenient to blame the global economic slowdown and falling demand for all commodities. The issue that needs to be addressed is whether or not the auction system itself has contributed to price volatility." GlobalTrade managing director Kelvin Wickham said there was no evidence the system was putting downward pressure on prices. "Competitors saying that they believe it's accelerating decline, we've got customers saying they believe its keeping the price up so it's probably about right somewhere in the middle. All it's doing is supplying a flashlight on a price in time." "The big issue for us is what's happening out there in the demand, how we're going to restimulate customer demand and when supply responds accordingly."

We welcome your help to improve our coverage of this issue. Any examples or experiences to relate? Any links to other news, data or research to shed more light on this? Any insight or views on what might happen next or what should happen next? Any errors to correct?

We welcome your comments below. If you are not already registered, please register to comment.

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.