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Keith Woodford describes how MPI continues to depict the Mycoplasma bovis story in support of their preferred narrative

Keith Woodford describes how MPI continues to depict the Mycoplasma bovis story in support of their preferred narrative

By Keith Woodford*

MPI is currently reporting a positive story about Mycoplasma bovis eradication. There is indeed good news to report. But in cricket terminology, the communication team needs to play with a straight bat.

I found myself to be a topic in MPI’s latest announcements. According to an anonymous MPI spokeswoman, I have made claims questioning the time of arrival that I have declined to back up, despite multiple requests. That is a falsehood. The MPI bat is not straight. I will return to that topic further down, but first the big picture.

Over the last six weeks, there have been four new infected farms detected and three new trending-positive (RP) farms. Some of these are large dairy farms and they have led to a new string of traces. Accordingly, active trace farms have increased from 208 to 245. There are also many hundreds of surveillance farms.

Numbers do not always tell the full story. For example, MPI is confident that infections are now being picked up earlier in the infection cycle. This gives MPI increasing confidence the battle can be won against this tricky organism.  Let’s hope the confidence is not misplaced.

MPI states that it still does not know how the organism got here but it is increasingly confident that it was not here before December 2015. MPI has previously stated that the earliest evidence of the organism being in New Zealand is on the Alfons Zeestraten farm.

If those statements are correct, then it is remarkable how quickly the organism travelled thereafter. I do not totally discount that possibility, but it is challenging to join up all the dots around that. One of the publicly unstated possibilities on everyone’s mind is that it was a multiple strike from imported semen.

I have provided MPI with names of six farmers with infected herds, where the facts challenge the dominant narrative from MPI. I have suggested a discussion about the specifics. However, MPI says that it is bound by privacy and cannot discuss specific cases.

My own interpretation of the law is that they could easily, if it was considered to be in the public interest, discuss these cases with me, with appropriate agreements as to confidentiality. Also, I have offered to obtain privacy waivers from the farmers. These farmers themselves want to know what I can find out about their own cases.

I now refer back to the statement by the anonymous MPI spokeswoman “that MPI had invited Woodford on several occasions to provide evidence to back up his claims but he declined to do so”.

Two weeks ago, I spent two hours in a teleconference with four senior MPI scientists, including their chief scientist. Many months ago, I also provided evidence to their Intel team, and I was subsequently informed that some farms were placed under surveillance as a result of this.

Right now, I am on the other side of the world on another project. Once back in New Zealand I will again be available at any time should MPI wish to visit me.

So why does MPI then say that I make claims but decline to provide evidence?

The key reason is that MPI, within their Command and Control operation (their term, not mine) has identified a need to maintain ‘social licence’ for the eradication program. That leads to attacks on people who question the official narrative. As someone else in MPI said to me, if they admit to uncertainty then it will be interpreted by the public that they are ‘clueless’.

Ironically, in science we teach that progress is made by acknowledging uncertainty, as an essential component of testing hypotheses and increasing our knowledge. One of the first lessons as educators that we teach postgraduate students is to not over-reach with conclusions, and to seek out and acknowledge evidential weaknesses.

At this stage none of us know for sure when or how Mycoplasma bovis arrived in New Zealand. For a while, MPI was focused on the notion it came in through animal drugs. However, that line of inquiry has gone cold.

I make no specific claims as to when or how it arrived. But I do say there are multiple strands of evidence to be investigated and it is dangerous to be too confident about anything.

The anonymous MPI spokeswoman also says that MPI has access to information that I do not have. That is indeed true. However, I have the benefit of talking to many of the affected farmers for many hours, by phone and in person. Also, eliciting information from farmers has been part of my stock-in-trade for forty years.

When talking to farmers, I often ask them whether MPI is aware of specific points. Sometimes the answer is ‘No’. When I ask why is this so, the typical answer is that it simply did not come up in discussion, or sometimes that the MPI official did not seem interested in those details.

Amongst all the pieces of conflicting evidence, I have space here to only focus on one, and even that just briefly. But with MPI, I am happy to discuss them all.  

The first Hawke's Bay farm to go positive was from a forward trace from a farm near Oamaru. That Oamaru herd, owned by a sharemilker, was suspect but it has never gone positive despite repeated testing. So where did the Hawkes Bay infection come from?

Eventually, MPI decided to back-trace all the other animals on that Hawke's Bay farm. Some of the back-traces landed in the South Island and one of these source farms was found to have a high infection rate in rising one-year, rising two-year and also adult cattle. That suggests the organism had been there for some time to cross-infect those groups. But how did it get there? The farmer thinks it was via semen. Neither he nor I can see evidence of a recent link back to what MPI sees as the original ‘index farm’ in Southland.

So, I call this farm a puzzle farm. There are at least six such farms.

MPI Command and Control hates my use of the term ‘puzzle’ and they tell me, in writing, that there are no puzzles. But the tracing behaviour that MPI is now taking, guided by their Intel section, tells me that they are testing the hypothesis that it might have arrived in semen at least as early as 2014. I applaud that testing.

In fact, I know from the farms they are testing that they have been exploring that possibility for quite some time. So, the Intel team and ‘Command and Control’ do not always beat to the same drum. One team acknowledges more uncertainty than does the other.

The bottom line is that MPI does not think that the public can handle uncertainty that might threaten the social licence. In contrast, I believe credibility depends on total transparency.

Currently, MPI is also struggling mightily with the compensation payments. The official narrative is that farmers are getting paid. The reality is that it is only easy claims, and typically the smaller claims, that are getting paid. There is huge farmer stress among those who are affected. I will have more to say on that.

*Keith Woodford was Professor of Farm Management and Agribusiness at Lincoln University for 15 years through to 2015. He is now Principal Consultant at AgriFood Systems Ltd. His articles are archived at You can contact him directly here.

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Thanks for your work Keith. I had a MP recently say to me that there are affected farmers under significant stress. It was a statement not a question.

Inexcusable. adjective. too bad to be justified or tolerated

Keep up the good work, Keith. For an 'open and transparent' agency, it seems that the same-old, same-old double standards apply regardless.

If Interest had been running a 'Trust Index over time' for MPI on this topic, I'm sure the graphy widgets would be pointing inexorably down to the right-hand corner....

Yes, thank you for your continued work in this regard - which I'm certain is largely unpaid. But advocacy is a really important aspect of professional duty/character in my opinion. I do a bit of it in relation to the planning profession and can imagine exactly how many of the farmers you are communicating with feel with respect to their liaison with the bureaucracy.

I often argue with respect to planning, that Advocacy Planners should be funded by MfE and made available through community libraries, much in the same way some libraries have free citizens advice providers regarding other legal matters. I believe they used to have a similar Advocacy Planning programme running in the US sometime ago. Not sure whether that public service still exists though.

I recall a picture from a protest over EQC liaison/treatment in Christchurch - where a young child was holding a sign that simply said 'State Sponsored Stress' - and I thought, that said it all.

Casual Observer
The stress levels amongst farmers who are under IP, RP and NOD are extremely high.
Personally, I am torn between feelings of anger, frustration and sadness.
The general public has very little understanding of the human cost and the lives that are being destroyed.
Keith W

And the MPI reports via the media or their weekly email makes the uninformed think that M Bovis is well under control..................... We wait!

I'm sure having your cows struck down by a debilitating disease would be stressful, but why blame MPI for that, they didn't bring it into the country. Whoever did bring it into the country is the one who should be stressing, and coping the blame.

These farmers are being sucked into a big black hole and from reading Keith's pieces, it doesn't look like there is any light at the end of the tunnel. Not even a flicker at the moment. Just soul destroying stuff. Sure, I like me some crystal clean streams, but dairy farmers get a lot of my sympathy these days. They've been kicked around with year after year of wishful thinking payout forecasts that keep eroding. Kicked around the main stream media around water quality with little to no acknowledgement for the improvement work being done in many areas. Kicked around with recent drought. Now kicked around with an infectious disease that really has thrown the whole dairy and beef farming systems into a complete nightmare. Stay strong.

Yep its not a lot of fun out there, and M Bovis is likely to be the straw that breaks the camels back....... I see two new cases confirmed this week in the Waikato and Manuwatu.

If someone had purposefully brought in M Bovis then your statement would be reasonable.
But at this stage there is no evidence of that.
The most likely way it came here is through imported germplasm - either semen or embryos - and that this germplasm came in legally.
For many months, MPI created the impression that they were focused on illegal importation of drugs. But that pathway now seems highly unlikely.
They also referred to the farmers with the first identified infections as 'culprits'. That was very unfortunate and unprofessional.
What we have is a Biosecurity Act which says farmers should be compensated so they are neither better or worse off- but the reality is that the innocent farmers with infected herds - who have done absolutely nothing wrong - are very much in a worse off position.
Keith W

MPI and Defence (latest on Stuff today, here: seem perennially afflicted with control tendencies and tactical comms strategies that destroy credibility. Like Bush's "mission accomplished". It sounds good today, until truth bites tomorrow. Strategic communications is honest about uncertainty. That honesty engenders trust, even if things go bad, and boosts it further when leadership in uncertainty produces good results. MPIs scientists likely know that. MPI management should have the courage to recognise that spin is counterproductive for farmers, New Zealand,.. and MPI. Thanks Keith, I know from personal experience the toll from a relentless narrative disconnected from evidence, critical thinking and plain common sense. For NZ farmers, and NZ, I hope that the immense power of narrative protection doesn't compromise the better outcomes that stellar people in MPI probably could achieve...

science is science, the people doing science are not science.

I have indeed been influenced over the years by Thomas Kuhn's thinking
It provides comfort to those of us who choose to work outside the mainstream.
But it is not an easy path.
Keith W

Days to the General Election: 26
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