sign up log in
Want to go ad-free? Find out how, here.

Banks start reining in credit card loyalty and rewards schemes as regulation of merchant service fees nears

Personal Finance / analysis
Banks start reining in credit card loyalty and rewards schemes as regulation of merchant service fees nears
[updated]

Banks are beginning to detail the impact on credit card loyalty and rewards schemes of the Government's move to regulate interchange.

Kiwibank has unveiled increases to account fees, and says credit card customers will have to spend more to achieve current earn rates through Airpoints credit cards.

ANZ New Zealand has also announced changes to credit card rewards, detailed below, while BNZ has also outlined plans to make changes. A Westpac NZ spokesman said the bank "currently" has no announcements to make on cardholder rewards. And ASB announced changes to its credit card rewards scheme last month, but said it would rethink them after customer feedback.

On Tuesday Kiwibank said as a result of changes to credit card regulations, which take effect in November, it's "needing to adjust the fees and some of the benefits it offers on its credit card products to ensure viability." A Kiwibank spokeswoman told interest.co.nz the financial impact on the bank of the regulatory changes is commercially sensitive.

For Kiwibank's Air New Zealand Airpoints Low Fee Visa, for example, the six monthly account fee is doubling to $25 from $12.50. And customers will have to spend $200 to earn one Airpoints dollar, up from $160 now. For its Air New Zealand Airpoints Standard Visa the interest rate on purchases and cash advances will drop to 16.90% per annum from 20.95%.

The full details on Kiwibank's changes, including for standard and platinum cards, are here.

"We know our customers love credit card rewards. These changes are about making sure we can continue to fairly reward customers for everyday spend while ensuring the viability of our offerings," Kiwibank General Manager of Retail Products Fiona Ehn said in a statement.

“Many of the great features our customers value will stay the same, such as the market leading status points earn rate, travel insurance on our platinum card, and koru membership discounts," Ehn said.

BNZ promises new loyalty scheme

BNZ recently announced changes to its rewards options for customers, including a new loyalty scheme - BNZ Rewards -  rewarding customers with BNZ Points for their spending.

Karna Luke, BNZ's Executive for Customers, Products and Services, said the bank is moving beyond points for spending on credit cards, and will instead focus on "recognising the relationship we have with our customers and providing broader benefits."

“Alongside their spend, we’ll be rewarding customers with BNZ Points for their activity, like activating their online rewards dashboard, the products they have with us, and much more,” said Luke.

At the moment BNZ offers two options for rewards on credit cards – Flybuys and Cash Rewards. BNZ says customers currently on Flybuys will continue to earn Flybuys Points at the same rate unless they opt into earning BNZ Points.

Meanwhile, customers on Cash Rewards will be automatically migrated over to BNZ Rewards and will begin earning BNZ Points at the Cash Rewards rate. 

A BNZ spokeswoman said more information will be available for customers about broader ways to earn and spend before the end of the year, noting "our customers can be reassured that their earn rates and fees will be remaining the same."

 As with the Kiwibank spokeswoman, the BNZ spokeswoman declined to detail the financial impact from the new regulation, labeling it commercially sensitive information.

ANZ's changes

ANZ has also unveiled a series of changes to its ANZ CashBack credit cards, including the CashBack Rewards programme, beginning on October 29. These will be communicated to customers over the next two weeks, and reflect the impact of the Retail Payment System Act plus investment in digital and fraud initiatives, ANZ said.

"The updated rewards programme means a customer who holds a CashBack credit card and has a high spend volume will earn lower CashBack rewards. However, as customers will earn CashBack dollars on every eligible purchase they will earn more on lower spend volumes," an ANZ spokeswoman said.

"For example ANZ CashBack Visa card holders who spend $9000 will earn $60 Cashback dollars where previously they earned $45. These Cardholders will also also benefit from a $20 reduction on their annual card fee.  ANZ Visa Buiness CashBack cardholders who spend $9000 will earn $100 CashBack dollars where previously they earned $45."

The full details of ANZ's changes can be seen via the link below.

Labour delivers on promise with new Commerce Commission powers

Changes to banks' credit card rewards schemes come with the Retail Payment System Act (the Act) set to take effect from November. This will see the Commerce Commission regulating interchange, bringing NZ in line with comparable countries such as Australia, which have regulated interchange for years.

The Act follows a 2020 election campaign promise by the Labour Party, which said if returned to government it would regulate merchant service fees charged to retailers and other small businesses by their banks. For small and medium sized businesses (SMEs) card acceptance fees can be the third highest cost of doing business after wages and rent. As well as saving SMEs money, the idea is that reducing these fees should also ultimately flow through to consumers.

Commerce and Consumer Affairs Minister David Clark has said government estimates put savings for merchants at about $74 million per annum within the first year of the Act taking effect. If these savings are passed on by merchants to consumers, this will reduce "the regressive wealth transfer" between users of lower-cost payment methods and high-cost payment methods.

Interchange is the biggest part of a broader merchant service fee charged by card issuing banks to their business customers. According to a government regulatory impact statement, interchange can be 70% to 80% of the merchant service fee. However, each bank sets its own interchange rates within a cap set by Visa and Mastercard, whose cards the banks issue.

Interchange fees for credit card transactions will be capped at 0.8% of the transaction value, and interchange fees charged for online debit card transactions will be capped at 0.6%. This is in line with Australia. Retail lobby group Retail NZ has said small retail businesses can pay fees of more than 2% for credit transactions. Additionally many retailers have been on blended rates of more than 1.6% for all transactions including contactless debit.

Contactless debit card interchange fees will stay at their current levels of 0.2% or less, and swiped and inserted debit transactions such as EFTPOS, will remain fees free for merchants.

Kiwibank says its business customers will automatically get the benefit of reduced interchange rates when the new rates take effect in November.

A 'regressive cross-subsidy'

In 2016 the Ministry of Business, Innovation & Employment (MBIE) estimated merchants had to increase prices to all consumers by about $187 million annually to fund rewards paid to certain credit card users.

"Because of the way credit card reward schemes are structured, this leads to an annual regressive cross-subsidy of $59 million from low income to high income households. These costs are ongoing, so they add up over many years," MBIE said.

The government regulatory impact statement set out that individual consumers being incentivised to use higher cost payment methods isn't necessarily a problem for them given they receive benefits for higher costs.

"I.E. a consumer may be willing to pay a surcharge for the use of a credit card, in return for rewards points accrued from the use of that credit card. For individual consumers, the costs can be outweighed by the benefits when rewards and the provision of credit are factored in."

However, the problem is when consumer preferences for higher cost payment methods impose higher costs on merchants, who may then choose to recoup these by increasing prices on goods and services or surcharging.

"This is a problem because it means that all consumers pay the same higher prices even when they use lower cost payment methods. This results in a wealth transfer from the users of low cost payment options to users of high cost cards, likely to be on high incomes due to issuer rules or higher annual fees," the regulatory impact statement said.

"This perpetuates the economic inefficiency of the current retail payments system because it means that users of low cost payment methods essentially fund reward schemes for users of high cost payment methods, rather than matching up the costs and benefits of those different payment types to their users. This cross-subsidisation compounds the inequities within the retail payments system." (There's more on this here).

Visa and Mastercard, meanwhile, run their NZ revenue through Singapore where they pay very low tax rates due to sweetheart tax deals.

*In 2020 I wrote a five part series on the NZ retail payments system. Part five, which ties the series together, can be found here).

*This article was first published in our email for paying subscribers. See here for more details and how to subscribe.

We welcome your comments below. If you are not already registered, please register to comment.

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.

47 Comments

For all the sometimes valid criticism of the Government being anti-business, this looks like a good move to reduce costs particularly on small businesses. I expect the sophisticated high-spenders will survive the hit to their credit card incentives. 

Up
9

Yes a good and fair move. Will it have any impact on the increasing trend among retailers to demand a surcharge when punters use a credit card?

Up
1

Probably more will be willing to swallow the lower fees without surcharging. 

Up
0

It had better be the case or else the retailer will be in effect double dipping. 

Up
5

Pretty sure ASB tried this sort of shit a few months back with the True Rewards scheme and there was pushback so they decided not to change it. Banks are robbing people with credit card interest rates and now they want to screw them even harder ?

Up
9

Yes, the article mentioned ASB trying to make the True Rewards scheme less attractive.

Up
4

I expect that many people with the higher end reward cards dont actually pay interest on their cards, if they're using them properly. 

People who don't pay their cards off in full are better on lower interest rate cards which usually have zero fees but also no rewards. Rewards cards are for people who pay their cards off in full. 

 

 

Up
3

I have made about $4000 worth of airpoints over the last 5 years without paying a cent in interest

Up
9

This came courtesy of small businesses and people paying surcharges. I think we'll be better off as a society without those trickle-up flows. 

Up
8

No-one is forcing small businesses to accept credit cards and no-one is forcing them not to apply a surcharge. If they do accept credit cards and don't apply surcharges they are doing that because the increase in sales makes it worthwhile.

Up
5

no they doing it because those who use the rewards cards tend to be very demanding. Other customers are been hit for it . As a small business owner it grates when they insist on using their credit card , then tell you how great their cruise was, and complain about the cost of a $ 10 item . 

Up
2

Don't blame the player, blame the game. Customers are responding to the incentives in front of them. That's why this move to lower fees is a good thing - it is changing the game.

Up
9

Maybe, our domestic fees have gone from 1.99% down to 1.50%, not much. International up from 1..99% to 2.95%.

Up
0

I fully understand stores choosing to pass on the credit card fees to customers. Seems pretty reasonable to me.

Up
0

"No-one is forcing small businesses to accept credit cards "...how would you run an online store without accepting CC? 

Up
3

Poli, bank transfer, paypal, cryptos, ...

But realistically you *will* want to accept CC - and since they're essential to your online business it's fair that you pay for that service.

Up
1

But is it fair that the cost of that service is added to over all the product and is the cost itself fair for the service provided.

Up
1

The cost doesn't have to be added over all products, it can be added just to CC transactions. That's a decision for the retailer to make.

Regarding cost, would you be prepared to pay $2 for a guaranteed $100 sale? $20 for a $1000 sale?  If not, then best stop advertising too because it will cost you more than that.

Up
0

But they are not paying the cost of the service, most of the cost is actually given back to the consumer as rewards. I get 1% of all transactions back through ASB, payed for by the retailer, whereas someone who uses EFTPOS pays full price. 

Up
0

This branch of the comments was specifically talking about online stores. Credit cards facilitate the transaction, and it's reasonable to expect to pay for that as the alternatives are mostly not that good. What the bank/CC company do with that fee is besides the point.  This is where cryptocurrencies have an opportunity to disrupt.

Up
0

Plenty of studies show that people spend more when buying on credit, so many of those small businesses do better out of accepting CC and absorbing merchant fees. 

I'd note that cash is actually really expensive to handle securely etc, so we'd be better off as a society without that, right?

Up
3

They will do even better now the fees charged by the duopoly have been mandated lower. 

Cash is already on the way out, I haven't used it in a shop in years. 

Up
0

Will they though? Possibly lowering rewards will lead to lower spend... time will tell. 

I presume you're OK then if a small business owner charges a surcharge for those who use cash? I dont want to subsidise the higher cost of these customers. 

 

Up
1

I think the normal reward card user is essentially using it as an advanced debit card, paid off each month. No additional spending, just skimming a little reward from the usual shopping habits. I think they tend to be more sophisticated and unlikely to spend money they wouldn't anyway just for the sake of getting 0.5% of it back later. The pure spending incentive of being able to afford stuff you don't have money for will remain. 

I'm ambivalent about charging more for cash transactions. I suspect those who use cash tend to be poorer or older and I don't particularly want to punish them. Credit card users are a fairer target. 

Up
1

We have the eftpos system , which provides cashless transactions , for around $ 20 per month to the retailer , and no % commissions. Its the banks that have been creaming it on the credit cards, there are similar transaction costs to eftpos , higher bad debt costs , but that is covered by the interest rates charged to the cardholders. 

The banks have been screwing small retailers on this for years , the bigger retailers get low rates , the small retailers got charged 4% in the beginning , good on the government for finally standing up to the banks.  

Up
7

It is a small percentage of each transaction but it still adds up to a big sum. Having to explain to people why you are charging them an extra few cents for credit cards or cash is not worth the time or effort on each individual transaction. 

Up
0

Only if it becomes illegal to bail-in, debank or freeze a customers funds or access.  Otherwise cash is the king of financial freedom.

Up
0

There is a saying there is no such thing as free lunch, and examples such as yours are the background to what is happening right now.

We have  Kiwibank platinum card, and the rewards were generous to a fault, we managed to fly to the US and back every year, plus buy the materials for a couple of bathroom renovations, at mitre ten, not to forget the hundred plus koru lounge vouchers, they just never seemed to run out, until last year, and now gone for ever. We knew it wouldn't last, something had to give. At least its still viable to have the card, pay the fee, and collect the benefits, just!       

 

 

 

Up
1

We put everything possible through out asb TR cc.

But it's essentially a transactional account, rather than a loan. Over a month we'd put through about 1.5 Times the limit through and Just pay it off weekly.

Every Two months we then get a free shopping trip at farmers.

Free money.

Also never ever ever take a credit card if you cannot instantly pay Of the limit at any point. Worst debt trap ever.

 

Up
1

We pay monthly via direct debit. It automatically pays the amount needed to not incur interest on the latest date possible. So we get 1% reward (we spend it on fuel) and up to 55 days interest free I think. 

Up
1

Credit is spending the banks money, not your own, and this comes at a cost. If you are not happy, you could always just spend your own money? 

Up
0

I can't seem to find the link to the ANZ changes - is it missing or am I missing it? 

Up
0

Click on this link in the story;

ANZ credit card rewards details.docx

Up
0

I don't get it; why wouldn't you churn to a Business Cashback card from a Platinum one? 

Up
0

Does anyone know if American Express are going to alter their rewards scheme too? I'm very tempted to jump ship from Kiwibank Platinum Airpoints to Amex Platinum Airpoints but don't want to bother with the hassle if they're going to be massively watered down also.

Up
2

Visa and Mastercard's credit and debit networks are subject to the Initial Pricing Standard (IPS), and thus are the focus of Commerce Commission guidance. The IPS is the only part of the Retail Payment System Act that initially imposes enforceable obligations on retail payment system participants. But note, it's banks that are altering their rewards schemes.

https://comcom.govt.nz/__data/assets/pdf_file/0030/291963/Retail-Payment-System-Draft-guidance-on-the-initial-pricing-standard-7-September-2022.pdf

Up
0

I have an AMEX but it only works as a secondary card to MC or Visa.  Very few local places accept AMEX due to the high merchant fees.  I mainly use it for online shopping at US or European sites.  If the law change only affects MC and Visa I'm sure more local retailers will pull support for AMEX.  If you meet the income qualifier I find the Westpac World MC to offer great rewards and benefits (priority pass lounge entry, Hertz presidents circle membership)

Up
1

I've been an AMEX customer for years now, and have done nicely out of their rewards scheme as I have both business and personal cards with them. I've seen no communication as of yet indicating a change to the rewards. 

On one hand, I suspect this change to Visa/Mastercard will give Amex the opportunity to try and reduce rewards ('everybody else is doing it so why can't we'). However, at the same time AMEX's value proposition really is the benefits/rewards ... if I had to pick between Mastercard/Visa with no rewards, or AMEX then I'd just go with MC/Visa.

Despite the high annual account fee, it's been worth it for me to the tune of several thousand dollars per year in rewards (due to the way my business expenditure is structured - almost everything goes through the AMEX).

Up
1

I just want retailers to take my money and let me leave ASAP with a minimum of delay and interaction. Screw the rewards and screw their loyalty cards.

Up
4

Agreed. Absolutely hate the loyalty bs along with the BNPL bs all of which simply adds to the cost of any given purchase however indirectly. I guess I'm just no good at "playing the game".

Up
0

Just travelled though North America and Central America and they are using paywave everywhere.

Tin pot cafes under coconut trees have paywave. Someone is making a killing on the devices and fees one suspects.

Interesting that all four major banks have reviewed their rewards this month.Given that this wouldn’t be done on a whim it does seem statistically interesting. 
 

It does remind me of the time petrol companies stopped offering free car washes……mmmm? Something to ponder.

Maybe I’m just cynical…..I’m sure the banks wouldn’t be colluding.

maybe put it to Roger Beaumont?

 

Up
0

Did you read the article?

Legislation is coming in shortly that caps interchange fees. Obviously you cant expect to earn c 1% in rewards on many cards if the interchange fee is <$1% right? 

 

Up
3

I don't know Roger?

How much interest do the banks earn on the pool of cards?

I would suspect its more than 1% in rewards....thats why they are in business right.

Did you read my post....?Holding the pre agreed line are we?

Up
0

The government did the same sort of thing with the petrol companies in the 80's. You could get a free car wash with 20 bucks of petrol but in their wisdom the government decreed it was un-democratic or something.

But yes - we enjoyed 2 years free of fees on the kiwibank platinum card and it was good. Then the fees started - about $100 f0r 2 cards - which cost about half a years buying. Now with the latest fee increases its not worth having one to feed a bit more profit into kiwibank. Its a goneburger, besides TSB give me a visa card for free if I want to use it.

Up
0

Oh forgot so say that we just paid $1950 for 2 of us to fly to Brisbane Air Nz - Normally we fly Jetstar to the Gold Coast for about $770 on sale. Why would you fly Air nz

Up
2

These rewards are awesome if your disciplined and pay the balance every month,

I put most expenses through the credit card to collect them and have managed to get several free items through rewards including microwave, kettle, headphones x2, and lot of other stuff...

The higher level cards are best but have higher base fees and higher interest rates - but if you get more back and also pay the balance every month you more than make up for it

Up
0

If your clever you can also use them to buy time....

By putting most of your expenses on the cards you also get interest free cash for 30-55 days while you can park your actual cash in an offset against your mortgage - saving you interest costs against your house

Up
0