Marketing
New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
26th Jul 18, 9:57am
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New Zealand banks lift advertising spending 38% in first-half of 2018 led by BNZ and ANZ
Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
27th Jun 18, 7:02am
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Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
3rd May 18, 8:47am
St John Craner says New Zealand should be a nation of foodies. What we produce should connect us
When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
20th Apr 18, 11:40am
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When it’s natural, real and as nature intended we have a real competitive advantage so long as we have our story straight, says St John Craner
Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
19th Apr 18, 8:33am
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Farmers have to think more like marketers and less like farmers to remain relevant and profitable because relying on their processors alone won't make this happen, says St John Craner
Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
2nd Feb 18, 10:11am
Annual bank advertising spending increases with ANZ, BNZ, TSB and ASB leading the way
TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
3rd Oct 17, 8:37am
TSB's updating its brand for the first time in over 25 years and will be rolling out the new logos over the next year - and losing the 'bank' in its title
Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
8th Aug 17, 4:02pm
Led lower by Westpac banks cut advertising spending by 14% in the first-half of 2017, Nielsen figures show
Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
4th Aug 17, 10:15am
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Tom Coupe on '10 things that amazed me during my first year living in New Zealand' including cold & damp houses, high prices, bare feet & more
A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election
27th Feb 17, 11:46am
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A marketer back in NZ from the US discusses what Winston Peters' foray into Instagram reveals about the way social media will shape the election
New Zealand banks reduce advertising spending to lowest level in seven years
7th Feb 17, 4:48pm
New Zealand banks reduce advertising spending to lowest level in seven years
BNZ appoints new head of retail banking & marketing who the bank's CEO says has a 'strong track record of lifting customer satisfaction'
16th Jan 17, 1:53pm
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BNZ appoints new head of retail banking & marketing who the bank's CEO says has a 'strong track record of lifting customer satisfaction'
Siah Hwee Ang says Shanghai provides a glimpse of how Chinese cities can evolve
20th Sep 16, 7:30am
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Siah Hwee Ang says Shanghai provides a glimpse of how Chinese cities can evolve
Craig Herbison, BNZ's director of retail and marketing, leaving the bank after five years
19th Sep 16, 10:48am
Craig Herbison, BNZ's director of retail and marketing, leaving the bank after five years
Siah Hwee Ang says the stakes are high and differences of opinion still tend to dominate over common causes
12th Sep 16, 3:02pm
Siah Hwee Ang says the stakes are high and differences of opinion still tend to dominate over common causes
Westpac appoints digital advisor to its board & CEO to help the bank 'anticipate and identify ways to deliver world class digital services'
29th Aug 16, 2:57pm
Westpac appoints digital advisor to its board & CEO to help the bank 'anticipate and identify ways to deliver world class digital services'
Siah Hwee Ang says development of human capital could turn out to be the most pivotal challenge for foreign businesses engaging with the Chinese market
29th Aug 16, 2:35pm
Siah Hwee Ang says development of human capital could turn out to be the most pivotal challenge for foreign businesses engaging with the Chinese market
Commerce Commission attempts to establish how the Consumer Finance Act 2003 applies to peer-to-peer lender's 'platform fee'; Harmoney 'disappointed' with action
29th Aug 16, 10:25am
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Commerce Commission attempts to establish how the Consumer Finance Act 2003 applies to peer-to-peer lender's 'platform fee'; Harmoney 'disappointed' with action
Siah Hwee Ang says China's consumers will become more selective so foreign companies need to make the most of their advantages in innovation and marketing
24th Aug 16, 7:02am
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Siah Hwee Ang says China's consumers will become more selective so foreign companies need to make the most of their advantages in innovation and marketing
Peer-to-peer lender Harmoney facing significant fine in Fair Trading Act case, with news also close on a fees dispute with the Commerce Commission
5th Aug 16, 10:00am
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Peer-to-peer lender Harmoney facing significant fine in Fair Trading Act case, with news also close on a fees dispute with the Commerce Commission
How financial service providers in NZ are tapping into the WeChat world to connect with the migrant market
15th Jun 16, 1:47pm
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How financial service providers in NZ are tapping into the WeChat world to connect with the migrant market
Siah Hwee Ang urges NZ businesses to better capitalise on the growing market of Asians in NZ; says China's capital controls can't tighten much more so the money will keep rolling out
14th Mar 16, 9:45am
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Siah Hwee Ang urges NZ businesses to better capitalise on the growing market of Asians in NZ; says China's capital controls can't tighten much more so the money will keep rolling out
ANZ poaches new digital banking group executive Maile Carnegie from Google
1st Mar 16, 3:01pm
ANZ poaches new digital banking group executive Maile Carnegie from Google
Saatchi & Saatchi's Ian Hulme joining BNZ in the new role of head of digital marketing
23rd Jan 16, 5:02am
Saatchi & Saatchi's Ian Hulme joining BNZ in the new role of head of digital marketing
Elizabeth Kerr has this exclusive broadcast from the North Pole where Elves have gone on strike claiming kids are too spoilt
22nd Sep 15, 5:02am
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Elizabeth Kerr has this exclusive broadcast from the North Pole where Elves have gone on strike claiming kids are too spoilt